“Good SEO work only gets better over time. it’s only program tricks that require to stay changing when the ranking algorithms change.”
– Jill Whalen, SEO Practitioner for last 20 years.
In today’s age of data and marketing, the web site of the business is that the key to the whole business. it’s crucial for a business to form its website listed at higher position. A high-position website increases the visibility of the web site to as many of us as possible.

Why do I want an SEO Friendly Website?

You can make your business website catchy and interesting, by maintaining an easy and aesthetically pleasant design. you’ll add relevant texts and pictures at appropriate places, use pleasant color schemes, etc. But while competing with the opposite parallel online businesses, making a pleasing and well-organized website isn’t sufficient to accumulate seniority . you would like to form it search-engine friendly too.
Wendy Piersall, the Blogger and Speaker, says, Google only loves you when everyone else loves you initially . an enquiry engine should notice your website and enlist it at high rank.

To make it effective in terms of program Optimization, you would like to feature description about the content used on the online pages and use appropriate keywords.

Crawlers

The program like Google sends crawlers (also called spiders or bots) to reap the content on your website. Crawlers are nothing but programs which systematically browse the web for the aim of web indexing. they can’t comprehend images or animations but can read their tags.
The crawler adds your sites into the search engine’s database. you would like people to seek out your website for the content they look for . To materialize this, you would like to serve the content to the crawler in such format that it can interpret, analyze, and identify its relevance with users’ search query.
The crawler compares the knowledge on the online page with the knowledge it finds by itself. It executes various algorithms to see if the page is indeed relevant and make sure that you’re not trying to fool the system using Black Hat SEO tactics to form your page rank higher.

Developing an SEO Friendly Website

In order to accumulate high rank and make your website search-engine-friendly, you would like to follow the given guidelines −
• Build an internet site that program can read and understand. Use the technology like CSS.
• Create a sitemap to form program help discover every page of the web site .
• Get links from trusted sources.
• Use Accurate keywords to urge your page captured.
• Add Meta tags and text to your images.
• Make sure that your HTML code is error-free.
• Check and influence for broken links. for instance , 404 errors.
• Remove any hidden text.
• Do not plagiarize content from other websites. Keep original content.
• Keep the content up-to-date.

Basic Preparations

• Discuss website specifications with the online design and development team. Get a transparent idea on content, organization of data , etc.
• Group and organize the content by relevance. Use menu items to assist users find the knowledge easily.

Page Design Aspects

• Place logo, taglines, and first descriptions on the page to make the simplest possible first impression of the user.
• Avoid providing horizontal scroll bar.
• Use text links in footer. They support navigation and are very useful for both users and search engines.
• Use breadcrumb navigation to facilitate users to trace their location within your website. It helps search engines to know the structure of your website.
• Consider each page as a landing page providing all the knowledge to the user. Guide the user for next appropriate actions
• Keep eyes on page loading time. a extended page loading time increases bounce rate and results in lower ranking.
• Use appealing and relevant images in gif, jpg, or png formats that allow alt text support.
• Avoid pop-ups. they’re annoying.
• Create an unavoidable, catchy, and informative landing page.

Content Optimizing Aspects

• Use html heading elements (H1 to H6) to incorporate descriptive headlines and cash in of their importance for the search engines.
• Use the Keyword Analyzer tool. Using long text and/or excessive keywords isn’t an honest practice.
• If you would like the text to be indexed, don’t add it in images or animations.

Web Design and Marketing Aspects

• Use clear Call to Action to ask users to proceed for conversion.
• Keep the method of conversion as clear, simple, and unambiguous as possible in order that user understands and converts.
• Use user interaction where required like asking to comment or share.
• Incorporate social media buttons suit.
• For multilingual websites, the menu may require more room than it does for English.
• Reserve some space for advertise banners. you’ll use the quality sizes for banner Ads.
An attractive and user friendly design of website is more likely to draw in the links, better ranking, reducing bounce rate, and increasing the typical time on site.

Technical Aspects

• Avoid building complete websites in flash. Use JavaScript and jQuery plugins to bring out an equivalent effects when possible. don’t excessively use it as some mobile devices cannot handle them correctly.
• Do not use flash for navigation.
• Ensure your website design fits to the quality screen resolution, typically 1024×768 pixels. Take the assistance of Google Analytics to understand widely used screen resolutions.
• Test the web site on various browsers to make sure it renders properly.
• Deactivate flash and other plugins to ascertain the content as an enquiry spider does. Alternatively you’ll use the Spider View feature of the online SEO Analysis tool.
So, this brings us to the end of blog. This Tecklearn ‘Why do we need an SEO Friendly Website’ blog helps you with commonly asked questions if you are looking out for a job in SEO and Digital Marketing. If you wish to learn SEO and build a career in Digital Marketing and SEO domain, then check out our interactive, SEM and Digital Marketing Training, that comes with 24*7 support to guide you throughout your learning period. Please find the link for course details:

SEM and PPC

SEM and Digital Marketing Training

About the Course

Tecklearn’s Search Engine Marketing involves promoting your brand’s presence through paid advertising via search engines. This Search Engine Marketing certification training course includes detailed study of PPC, Google AdWords, building paid advertising campaigns, tracking, optimizing and remarketing. You will gain hands-on experience through live projects to understand the requirements of the industry.

Why Should you take SEM and Digital Marketing Training?

• Digital Marketing Industry Worth $62 Billion – The Wall Street Journal
• Demand for digital marketing professionals will rise by 38% every year – Mondo.com
• One of the hottest skill in the market – Inc Magazine

What you will Learn in this Course?

Introduction to Search Engine Marketing
• Importance of search engine marketing
• Benefits of online advertising Versus other forms of advertising
• Advertising on search engines such as Google, Bing, Yahoo and networks & websites
Building a Sustainable Social Media Strategy
• Social Media Challenges
• Strategy Building
• Creating a Campaign
• Planning and Benefiting from Strategy
Keywords Research
• Introduction to keywords
• Choosing the right keywords based on the business angle and what customers search on search engine
• Various types of keyword match and the significance of each keyword match type
Google Analytics – An Overview
• Basics of google analytics
• Importance of various dimensions and metrics and how they can impact your website
• Deep dive into how to setup your account and grant the permissions to other users
• Creating PPC ad campaigns
Google Analytics – KPIs & Tools Integration
• Working with the various metrics in Google ad campaigns
• Monitoring the right metrics
• Measuring the performance of ads
• Concept of Conversion Tracking and ways to set up Conversion Tracking
• Track Code in website and Verifying Conversion statistics
Google Analytics – Audience Reports & Analysis
Google Analytics – Behaviour Analysis
Google AdWords Express
• Overview of Google AdWords Express
• How it is different from Google AdWords
• Features and Benefits of AdWords Express
• Getting the right performance of ads
Reporting in PPC
Extracting reports with Google AdWords, KPI’s, reporting segments, and other useful reports in Google AdWords.
Introduction to remarketing
Introduction to remarketing, remarketing campaign setup, remarketing List Creation, creating advanced level Lists
Got a question for us? Please mention it in the comments section and we will get back to you.

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