SEM and PPC

Curriculum

Introduction to Search Engine Marketing

• Importance of search engine marketing
• Benefits of online advertising Versus other forms of advertising
• Advertising on search engines such as Google, Bing, Yahoo and networks & websites

Building a Sustainable Social Media Strategy

• Social Media Challenges
• Strategy Building
• Creating a Campaign
• Planning and Benefiting from Strategy

Keywords Research

• Introduction to keywords
• Choosing the right keywords based on the business angle and what customers search on search engine
• Various types of keyword match and the significance of each keyword match type

Google Analytics - An Overview

• Basics of google analytics
• Importance of various dimensions and metrics and how they can impact your website
• Deep dive into how to setup your account and grant the permissions to other users
• Creating PPC ad campaigns

Google Analytics - KPIs & Tools Integration

• Working with the various metrics in Google ad campaigns
• Monitoring the right metrics
• Measuring the performance of ads
• Concept of Conversion Tracking and ways to set up Conversion Tracking
• Track Code in website and Verifying Conversion statistics

Google Analytics - Audience Reports & Analysis

Google Analytics - Behaviour Analysis

Google AdWords Express

• Overview of Google AdWords Express
• How it is different from Google AdWords
• Features and Benefits of AdWords Express
• Getting the right performance of ads

Reporting in PPC

Extracting reports with Google AdWords, KPI’s, reporting segments, and other useful reports in Google AdWords.

Introduction to remarketing

Introduction to remarketing, remarketing campaign setup, remarketing List Creation, creating advanced level Lists

Training Options

Self-Paced Learning

₹12,999.00 ₹7,999.00

Learn at your convenient time and pace
Gain on-the-job kind of learning experience through high quality Videos built by industry experts.
Interactive Sessions as good as Classroom experience.
Learn end to end course content that is similar to instructor led virtual/classroom training.
Cost Effective as well as Convenient.

ENROLL NOW

Blended Learning

Everything in Self-Paced Plus
Learn in an instructor-led online training class

ENROLL NOW

Corporate Training

Customized to your team’s needs

Customized learning delivery model (self-paced and/or instructor-led)
Flexible pricing options
Enterprise grade learning management system (LMS)
Enterprise dashboards for individuals and teams
24×7 learner assistance and support

Course Description

Tecklearn’s Search Engine Marketing involves promoting your brand’s presence through paid advertising via search engines. This Search Engine Marketing certification training course includes detailed study of PPC, Google AdWords, building paid advertising campaigns, tracking, optimizing and remarketing. You will gain hands-on experience through live projects to understand the requirements of the industry.

What you will Learn in this Course?

Introduction to Search Engine Marketing (SEM).
Building a Sustainable Social Media Strategy
Keywords Research
Google Analytics – An Overview
Google Analytics – KPIs & Tools Integration, Audience Reports & Analysis
Google Analytics – Behaviour Analysis
Google AdWords Express
Reporting in PPC
Introduction to remarketing
Preparing for Google AdWords Certification

Self-Paced Online Video

• Self-paced Videos: 12 Hrs
• Exercises & Project Work: 26 Hrs
• A 360-degree learning approach that you can adapt to your learning style

1 Year Unlimited Access

You get 1 Year unlimited access to LMS where presentations, quizzes, installation guide & class recordings are there.

24 x 7 Expert Support

We have 24x7 online support team to resolve all your technical queries, through ticket-based tracking system

Certification

Successfully complete your course and Tecklearn will provide you Selenium Training Certification.

Real-life Case Studies

Live project based on any of the selected use cases, involving implementation of the various SEM Concepts.

Learn at your Convenience

• Certification and Job Assistance
• Flexible Schedule

Reviews

Ranjeet Singh

SEM and PPC

Thank You for the sessions that helped me gaining knowledge in ETL Testing. Trainers experience helped me to get detailed information regarding the key concepts and challenging tasks in real time. Thanks again.... Thank You for the sessions that helped me gaining knowledge in ETL Testing. Trainers experience helped me to get detailed information regarding the key concepts and challenging tasks in real time. Thanks again. Read More

Shyam Khandelwal Bhai

SEM and PPC

The course gives sufficient training required for Python in short time in right direction. Also, LMS and smart eBooks is very helpful. Off course, practical sessions are necessary for Exam, but the course make it easy to understand and memorize the concept of its contents by giving examples and Hands on training.... The course gives sufficient training required for Python in short time in right direction. Also, LMS and smart eBooks is very helpful. Off course, practical sessions are necessary for Exam, but the course make it easy to understand and memorize the concept of its contents by giving examples and Hands on training. Read More

Lalit Kothari

SEM and PPC

Learning has never been so easy. It is as good as a Live Class room training and comes with added advantages. You can learn at the comfort of your home. And review your learning by watching the recordings. I found the instructors well qualified and frankly never expected an online platform to be this good! Great!... Learning has never been so easy. It is as good as a Live Class room training and comes with added advantages. You can learn at the comfort of your home. And review your learning by watching the recordings. I found the instructors well qualified and frankly never expected an online platform to be this good! Great! Read More

Bharat Wanchoo

SEM and PPC

Exceptionally patient in passing knowledge . Highly commendable .... Exceptionally patient in passing knowledge . Highly commendable . Read More

Indira Shamsundar

SEM and PPC

Good Quality training with Real time experience trainers and hands on experience training.... Good Quality training with Real time experience trainers and hands on experience training. Read More

Certification

This course is designed to clear the Google AdWords Certification Exam and helps you get the best jobs in top MNCs. As part of this training you will be working on real-time projects and assignments that have immense implications in the real-world industry scenarios, thus helping you fast track your career effortlessly.

Tecklearn’s Search Engine Marketing (SEM) Certification will be awarded upon the completion of the course.

Projects

To put your knowledge on into action, you will be required to work on industry-based projects that discuss significant real-time use cases.
These projects are completely in-line with the modules mentioned in the curriculum and help you to clear the certification exam.

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FAQ Content

What if I miss a class?

You will never miss a lecture at Tecklearn. Tecklearn provides recordings of each class so you can review them as needed before the next session.

What if I have queries after I complete this course?

Your access to the Support Team is for lifetime and will be available 24/7. The team will help you in resolving queries, during and after the course.

How soon after Signing up would I get access to the Learning Content?

Post-enrolment, the LMS access will be instantly provided to you and will be available for lifetime. You will be able to access the complete set of previous class recordings, PPTs, PDFs, assignments. Moreover, the access to our 24x7 support team will be granted instantly as well. You can start learning right away.

Is the course material accessible to the students even after the course training is over?

Yes, the access to the course material will be available for lifetime once you have enrolled into the course.

Who are our instructors and how they are selected?

All the instructors at Tecklearn are practitioners from the Industry with minimum 10-12 years of relevant IT experience. Each of them has gone through a rigorous selection process that includes profile screening, technical evaluation, and a training demo before they are certified to train for us. We also ensure that only those trainers with a high alumni rating remain on our faculty.

What is Search Engine Marketing?

Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.

What are benefits of SEM?

Benefits of Search Engine Marketing (SEM)
• Increase brand awareness and brand equity of product.
• Increase Visibility - Increase in web site traffic.
• Advertise to an audience that's already interested in you.
• Increase in targeted leads.
• Target your ads to users based on languages and locations.
• Competition advantage - Marketers can enable users to select their product over their competitors.
• Greater ROI — Compared to other advertising media, paid search strategies are more efficient.

Why should you go for Search Engine Marketing training?

In today’s digitally-driven economy, it is important for each and every organization to have a digital presence. Google AdWords is the biggest ad platform on the Internet in order to reach out to your target audience. Most of the organizations are already on the Google AdWords platform and a lot of organizations will get on this bandwagon soon. All this creates huge opportunities for professionals who are having the right training in PPC and have earned the Google AdWords Certification. This training will prepare to take up top jobs in the Search Engine Marketing domain.

Why take online Search Engine Marketing course? How is it better than offline course?

With online certification training you get the flexibility to learn on your own terms.
Major advantages are:
Access to Latest Course Curriculum
Connect with Instructors around the world
Real-life Projects & Case Studies
Lifetime Access & 24x7 support