As a famous proverb says, “what gets measured, gets managed”. Measuring online marketing efforts leads to properly managed website and boosting business.
Properly measured metrics offer you the insight of knowledge and enables you to predict the revenue better. the subsequent metrics measure your online marketing efforts −
Total Visits
Total visits are that the swarming traffic on your website. It gives you adequate idea of how well your campaigns are driving. If it seems to fall, you would like to research the marketing channels. the entire number of visits should keep rising so as to state your website a healthy one.
New Sessions
This allows you to find out new and recurring visitors on your website. If they’re on rise means your website is compelling and informative enough to catch the eye of the purchasers and sticky enough to encourage the previous visitors.
Bounce Rate
It shows what percentage visitors leave your website without further exploring it. a better bounce rate may be a matter of concern. It should decrease as low because it can.
Channel-Specific traffic
It gives you source of origin of traffic. This helps tons choose which channels are performing overflow others.
Conversions
The number of conversions measures the general productivity of a web Ad. It tells success story of your overall marketing efforts. Lower conversion rate could also be thanks to poor products/services or irrelevant visitors.
Cost Per Conversions (CPC)
It gives you clear picture of what proportion you’re spending over earnings. It allows you to decide what you ought to be investing in further.
Return on Investment (ROI)
ROI reveals profitability. A positive ROI means a successful and well implemented advertising campaign laid on plans and methods whereas negative ROI may be a results of bad offering and bouncing visitors. it’s a matter of concern.
You must check these metrics on a daily basis. this may assist you examine your website well and choose which metrics work best. On the idea of those metrics, you’ll work using right strategy to hide enough leads.
Online Marketing – Impact, Pros & Cons
Online marketing provides distributes information about the business faster, anywhere, and anytime. you would like to require wise steps to plug your products and services for −
• Attracting and retaining the viewer’s attention.
• Convincing them to require beneficial action after viewing your website.
• Building trust in viewers by providing quality products/service.
OLM Impact
Online business has grown immensely. There are many websites on internet trying to succeed in prospective customers. Internet has reached every corner of the planet . Nearly 80% of world population seek Internet for information. The market reach has expanded. Number of e-commerce websites have risen during a short span. Online shopping has become a trend. With online marketing, both business and buyers are becoming benefitted.
The impact are often judged by rising numbers of tools and technologies to supply assistance to customers and measure the results. Billion dollars are spending on advertising on Internet. It shows the clear picture of effect of internet marketing on business. The impact of business promotion is overt as many marketers are making huge profits.
Pros of Online Marketing
Online marketing delivers better results and revenues than the normal marketing channels.
• Wider reach to the purchasers. the web business isn’t confined to the restrictions of physical place. you’ll sell the products in any a part of the country without actually opening outlets.
• Immediate quantifiable results. Online marketing delivers quantifiable results immediately. you’ll measure every action from clicks, visits, sign-ups, and purchases.
• Less business overheads. because the business is online, there are less overheads to affect as compared to investing in offline stores.
• Ability to trace customer’s preferences. you’ll keep a track of the customer’s past purchases and preferences. this is often very helpful to personalize the offers for the customer.
• Customer Relationship. It helps in building strong relationship with customers in real time. you’ll maintain on-going relationship with customers by sending follow-up emails about offers, new products and services.
• Customers’ Convenience. you’ll run online business around the clock without having to stress about work timings. On the opposite hand, the purchasers can also buy the products of their choice at any time throughout each day , without having to physically visit the shops.
Cons of Online Marketing
In spite of numerous benefits, online marketing carries negative aspects too.
• Internet Fraud. you’ll experience unethical and fraudulent practices in internet marketing. Fake trademarks and logos are often used unchecked. this might defame your reputation.
• Ads Placement. it’s going to clutter on an internet page and this might turn the customer down.
• Requires Special Expertise. alongside the elemental marketing, it needs understanding of program technology, advertising techniques, content creation, and logics to master the web marketing.
• Inaccessible. it’s going to not be available for rural areas. Also, elderly and illiterates rarely relish the advantages of shopping online.
• Negative feedbacks about Products. they will turn your business down drastically.
The world of online marketing continues to evolve as advertisers, publishers, and technology vendors find innovative ways to handle online advertising during a way that’s beneficial to viewers, advertisers.
So, this brings us to the end of blog. This Tecklearn ‘Online Marketing – Impact , Pros & Cons’ blog helps you with commonly asked questions if you are looking out for a job in SEO and Digital Marketing. If you wish to learn SEO and build a career in Digital Marketing and SEO domain, then check out our interactive, SEM and Digital Marketing Training, that comes with 24*7 support to guide you throughout your learning period. Please find the link for course details:

SEM and PPC

SEM and Digital Marketing Training

About the Course

Tecklearn’s Search Engine Marketing involves promoting your brand’s presence through paid advertising via search engines. This Search Engine Marketing certification training course includes detailed study of PPC, Google AdWords, building paid advertising campaigns, tracking, optimizing and remarketing. You will gain hands-on experience through live projects to understand the requirements of the industry.

Why Should you take SEM and Digital Marketing Training?

• Digital Marketing Industry Worth $62 Billion – The Wall Street Journal
• Demand for digital marketing professionals will rise by 38% every year – Mondo.com
• One of the hottest skill in the market – Inc Magazine

What you will Learn in this Course?

Introduction to Search Engine Marketing
• Importance of search engine marketing
• Benefits of online advertising Versus other forms of advertising
• Advertising on search engines such as Google, Bing, Yahoo and networks & websites
Building a Sustainable Social Media Strategy
• Social Media Challenges
• Strategy Building
• Creating a Campaign
• Planning and Benefiting from Strategy
Keywords Research
• Introduction to keywords
• Choosing the right keywords based on the business angle and what customers search on search engine
• Various types of keyword match and the significance of each keyword match type
Google Analytics – An Overview
• Basics of google analytics
• Importance of various dimensions and metrics and how they can impact your website
• Deep dive into how to setup your account and grant the permissions to other users
• Creating PPC ad campaigns
Google Analytics – KPIs & Tools Integration
• Working with the various metrics in Google ad campaigns
• Monitoring the right metrics
• Measuring the performance of ads
• Concept of Conversion Tracking and ways to set up Conversion Tracking
• Track Code in website and Verifying Conversion statistics
Google Analytics – Audience Reports & Analysis
Google Analytics – Behaviour Analysis
Google AdWords Express
• Overview of Google AdWords Express
• How it is different from Google AdWords
• Features and Benefits of AdWords Express
• Getting the right performance of ads
Reporting in PPC
Extracting reports with Google AdWords, KPI’s, reporting segments, and other useful reports in Google AdWords.
Introduction to remarketing
Introduction to remarketing, remarketing campaign setup, remarketing List Creation, creating advanced level Lists
Got a question for us? Please mention it in the comments section and we will get back to you.

380