Images are effective; however, they will be resource intensive. Therefore, it’s important that images are utilized in their most compressed yet clear format. It affects download time and bandwidth use. Optimized images cause faster page loading, decreased use of bandwidth, and effective memory management. Flickr and Picasa are the foremost popular websites that provide a number of features during this segment.

Flickr − Flickr is one among the foremost popular websites for image and video hosting services. It allows users to share and embed pictures. it’s an excellent platform for photo researchers and bloggers to host images to use in blogs and social media.
Picasa − it’s a photograph sharing website that permits image organization and image viewing. It allows you to transfer, find, organize, edit, and share images. It allows you to apply an upscale palette of effects, share your pictures on Google+, and tag people within the picture.

Image Marketing

Image marketing is one among the most important trends of evolving social media marketing. Images are often utilized in social media marketing to offer it a particular boost.

Images have the facility to capture the eye of an audience. Readers mostly don’t have enough time to read lengthy content. In such cases, images can relay the message you would like to share during a short span.
Images can illustrate your points better. it’s always advisable to possess a picturing of the text, wherever there’s scope to possess one. There are visual readers who understand better once they are furnished with an appropriate informative image.
Images add color. Text becomes boring without images. Readers often lose interest while reading a one-dimensional descriptive text. Images can make your posts more vibrant.
Images attributed with proper titles and outline can boost your search result rankings.

Choose Relevant Image

Selecting appropriate images for your business may be a mind-boggling task. But you would like to stay some points in mind before using them in your content.

Are you authorized to use it? does one own it? Violating image copyrights can cost your business.
Relevancy − confirm the image has relevancy to the content it’s posted with.
Appealing − It should be your priority to form your images attractive, compelling, and relevant.
Use appropriate format and size − Keep the standard and determination of your images in restraint . High resolution images look good, but they’re heavy and occupy tons of memory space.

Before you upload a picture , confirm it’s your original work or free from copyright restrictions.

Creative Images

Creative images are eye-catching. One cannot overlook them. They compel you to ascertain the message behind them. to form your images spell-binding, use an ingenious approach.

Pose a thought or a message in your picture.
Use color splash. It makes them noticeable.
Emphasize the gist or rock bottom line.
Include text to support your picture.
Use shades and contrast.

Buy Image

There are tonnes of images available in ‘public domain’. These images don’t have any copyright restriction on them. you’ll use such images for free of charge of cost.

If you would like to shop for professional images, then the subsequent websites provide an excellent many options −

Fotolia
ShutterStock
Gettyimages
Istockphoto

These websites allow you to purchase the copyright of a picture .

SMM – Social Bookmarking

Social bookmarking may be a good way to store, organize, search, and manage your bookmarks. you’ll bookmark the links of your post on any Social Bookmarking website you like; you’ll get backlinks for it.

There are many Social Bookmaking websites available (free/paid versions). a number of them are listed below −

Digg − it’s a well-liked bookmarking website that allows you to organize, store, and share your web links. It provides the readers the foremost pertinent stories they appear for. If your content is shared on Digg, you’ll get many relevant traffic and your site will certainly rank high.
Diigo − it’s a social annotation, highlighting, and social bookmarking website that permits registered users to bookmark webpages and highlight any a part of it and fasten sticky notes.
Delicious − it’s a social bookmarking website that permits its registered users to share, store, and find out bookmarks.
Stumble Upon − it’s a famous website that allows you to easily discover images, videos, webpages, etc.
Reddit − It allows registered members to submit content. Users can vote any content ‘up’ and ‘down’. If your post is liked by many, it becomes successful .
Pinterest − It allows you to share and find out images and videos online. you’ll get a fast link by bookmarking. For this, you would like to feature ‘pin it’ and ‘follow me’ buttons.

Benefits of Being a Registered User on a Bookmaking Site

Being a registered user on a bookmarking site, you’ll save, manage, and share your content. it’s beneficial in some ways .

You can organize your content and bookmark them for future use. once you would wish them, you’ll have stacks of well-compiled inventory to settle on from.
You can create actionable tags to edit the pages in future.
You can share your ideas and words with various communities associated with your business.
You can keep track of your links. you’ll record backlinks.
You can make ‘social mentions’ by keeping a track of mentions about you for reference or testimonials in your own writings.

Advantages of Social Bookmaking

Viral − once you bookmark a webpage on a well-liked social bookmarking site, visitors will see it as on an equivalent page. If they like your post, they’re going to bookmark it and share it on their website. Thus, your website can go viral.
Boost traffic − The larger the amount of social bookmarking sites your valuable content is posted to, the more is that the number of sessions. Your website gets exposure and more people tend to go to your website.
Capsuled testimonials − you’ll bookmark all good testimonials of your customers and make them see the bookmarking site. they’re going to see all the pages, shares, and links on one page.
Trace your success rate − you’ll track the amount of up-votes and down-votes for your post on a bookmarking site. It allows you to analyze how successful you were in delivering your message.
Branding − you’ll use relevant keywords to market your website. you’ll interact with others in your community. It helps in creating brand awareness.

So, this brings us to the end of blog. This Tecklearn ‘Social Media Marketing – Image Optimization and Social Bookmarking’ blog helps you with commonly asked questions if you are looking out for a job in SEO and Digital Marketing. If you wish to learn SEO and build a career in Digital Marketing and SEO domain, then check out our interactive, SEM and Digital Marketing Training, that comes with 24*7 support to guide you throughout your learning period. Please find the link for course details:

https://www.tecklearn.com/course/sem-and-ppc/

SEM and Digital Marketing Training

About the Course

Tecklearn’s Search Engine Marketing involves promoting your brand’s presence through paid advertising via search engines. This Search Engine Marketing certification training course includes detailed study of PPC, Google AdWords, building paid advertising campaigns, tracking, optimizing and remarketing. You will gain hands-on experience through live projects to understand the requirements of the industry.

Why Should you take SEM and Digital Marketing Training?

Digital Marketing Industry Worth $62 Billion – The Wall Street Journal
Demand for digital marketing professionals will rise by 38% every year – Mondo.com
One of the hottest skill in the market – Inc Magazine

What you will Learn in this Course?

Introduction to Search Engine Marketing

Importance of search engine marketing
Benefits of online advertising Versus other forms of advertising
Advertising on search engines such as Google, Bing, Yahoo and networks & websites

Building a Sustainable Social Media Strategy

Social Media Challenges
Strategy Building
Creating a Campaign
Planning and Benefiting from Strategy

Keywords Research

Introduction to keywords
Choosing the right keywords based on the business angle and what customers search on search engine
Various types of keyword match and the significance of each keyword match type

Google Analytics – An Overview

Basics of google analytics
Importance of various dimensions and metrics and how they can impact your website
Deep dive into how to setup your account and grant the permissions to other users
Creating PPC ad campaigns

Google Analytics – KPIs & Tools Integration

Working with the various metrics in Google ad campaigns
Monitoring the right metrics
Measuring the performance of ads
Concept of Conversion Tracking and ways to set up Conversion Tracking
Track Code in website and Verifying Conversion statistics

Google Analytics – Audience Reports & Analysis

Google Analytics – Behaviour Analysis

Google AdWords Express

Overview of Google AdWords Express
How it is different from Google AdWords
Features and Benefits of AdWords Express
Getting the right performance of ads

Reporting in PPC

Extracting reports with Google AdWords, KPI’s, reporting segments, and other useful reports in Google AdWords.

Introduction to remarketing

Introduction to remarketing, remarketing campaign setup, remarketing List Creation, creating advanced level Lists

Got a question for us? Please mention it in the comments section and we will get back to you.

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