Your Facebook Page makes your business −
• Discoverable − When people look for you on Facebook, they’ll be ready to find you.
• Connected − Have one-on-one conversations together with your customers, who can like your page, read your posts and share them with friends, and sign up once they visit.
• Timely − Your page can assist you reach large groups of individuals frequently, with messages tailored to their needs and interests.
• Insightful − Analytics on your page will offer you a deeper understanding of your customers and your marketing activities.

Start Facebook Marketing

Ready to get started? Let’s rehearse the steps!
Step 1: Set Goals
Any strategy begins with goals. What does one want out of your Facebook Page? Sales is that the obvious choice, but there also can be secondary goals that cause sales.
Consider a number of these Facebook marketing goals as you craft your plan −
• Increase overall exposure and awareness.
• Create a loyal and engaged community.
• Establish authority and showcase your knowledge.
Step 2: Research
Your Facebook research will include these areas −
• Identify your audience and where they spend their time.
• Research your competition and watch what’s working for them.
• Understand the newest techniques. confirm you recognize the newest techniques on Facebook that are effective. continue with the trends so you recognize what’s working for others.
Step 3: Design the Facebook Experience
Now that you simply have your goals found out , work backwards from those goals to work out how you’ll achieve them.
• Set up an article calendar. Plan your content that you simply want to share. you’ll schedule your daily activity, weekly activity and monthly activity by employing a simple Excel spreadsheet.
• Set up an activity calendar. map your long-term activity and marketing plan, along side an estimate of your outcomes. Also decide when and the way often to interact together with your key influencers.
Step 4: Measure Your Progress
Take time to seem back at your progress on Facebook so you recognize if your marketing is functioning . Become conversant in how Facebook Insights work so you recognize which posts are working for you.
Digital Marketing – Pinterest
Pinterest helps people discover things during a simple, visual way. Pinners might find something they love while browsing your boards, scrolling through a category you’re listed in or checking out you directly.

Pinterest Pins
On Pinterest, each Pin is a thought – a present, recipe, or maybe a quote. They always point back to the sites they came from (like yours!) If you add the Save button to your site, people can use it to feature your content to Pinterest.
Pinterest pins are 100 times more spreadable than a tweet, with the retweet average hitting just one .4%. And, as for Facebook, the half-life of a pin is 1,6000x longer than a Facebook post.
Boards are where people collect and organize their Pins. Each board tells a singular story about what that person cares about. People can follow boards whose Pins they like.
Pinterest Business Account
If you don’t have an account already, or if your account is personal, you’re getting to got to check in for a politician Pinterest for Business account so as to tap into the complete potential of Pinterest.
By creating a business account, you’ll even be getting access to Pinterest Analytics, one among the most recent and most awesome features of Pinterest for Business account. once you verify your account, you get access to big tracking information. You’ll be ready to see which strategies and content work, so you’ll constantly improve your marketing.
Must-follow Rules of Pinterest
When it involves basic Pinterest Marketing Strategy, you ought to always follow the set of rules discussed here −
Keep clean and arranged boards
A large a part of Pinterest’s popularity is predicated on its clean and arranged structure. Even with large boards with a lot of content, it’s naturally pleasing to the attention and simply digestible. this suggests creating multiple boards where the content is weakened by category in order that the relevant content is lumped together.
Pin shareable images
The goal of a Pinterest campaign is to urge the foremost exposure possible with repins, likes, comments, and new followers. an outsized a part of this revolves around pinning images that folks find captivating and need to share.
As this is often one among the foremost image-centric social networks, attempt to pin appealing images supported user psychology. Research has shown that images with several dominant colors perform well, and reddish images do better than blue-toned images; light images perform better than darker images.
Follow the proper people
Acquiring some initial followers is usually one among the toughest parts because it takes time to create credibility. to hurry up this process, it helps to follow some relevant pinners. this is often advantageous because every one you follow are going to be notified, which may bring immediate exposure.
Assuming you’ve got quality content, a substantial number of these people are going to be inclined to follow you back. Once you gain a couple of followers, there tends to be an accumulative effect where your follower count will still grow.
Pinning frequency
It’s important to seek out the proper balance of pinning! an excessive amount of can annoy your followers, insufficient and you’ll be forgotten.
Pin content that matches your audience
Food, crafts and wonder tend to try to to rather well on Pinterest, but don’t force a category that doesn’t relate to your brand just to undertake and obtain impressions.
Create unique content for Pinterest
Image sizes vary across social media channels. On Pinterest, all pins have an equivalent width, with a vast length. an honest size to draw a bead on is 736×1102 pixels for a typical pin. It’s not too big, and not too small.
So, this brings us to the end of blog. This Tecklearn ‘Digital Marketing using Facebook and Pinterest’ blog helps you with commonly asked questions if you are looking out for a job in SEO and Digital Marketing. If you wish to learn SEO and build a career in Digital Marketing and SEO domain, then check out our interactive, SEM and Digital Marketing Training, that comes with 24*7 support to guide you throughout your learning period. Please find the link for course details:

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About the Course

Tecklearn’s Search Engine Marketing involves promoting your brand’s presence through paid advertising via search engines. This Search Engine Marketing certification training course includes detailed study of PPC, Google AdWords, building paid advertising campaigns, tracking, optimizing and remarketing. You will gain hands-on experience through live projects to understand the requirements of the industry.

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What you will Learn in this Course?

Introduction to Search Engine Marketing
• Importance of search engine marketing
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• Advertising on search engines such as Google, Bing, Yahoo and networks & websites
Building a Sustainable Social Media Strategy
• Social Media Challenges
• Strategy Building
• Creating a Campaign
• Planning and Benefiting from Strategy
Keywords Research
• Introduction to keywords
• Choosing the right keywords based on the business angle and what customers search on search engine
• Various types of keyword match and the significance of each keyword match type
Google Analytics – An Overview
• Basics of google analytics
• Importance of various dimensions and metrics and how they can impact your website
• Deep dive into how to setup your account and grant the permissions to other users
• Creating PPC ad campaigns
Google Analytics – KPIs & Tools Integration
• Working with the various metrics in Google ad campaigns
• Monitoring the right metrics
• Measuring the performance of ads
• Concept of Conversion Tracking and ways to set up Conversion Tracking
• Track Code in website and Verifying Conversion statistics
Google Analytics – Audience Reports & Analysis
Google Analytics – Behaviour Analysis
Google AdWords Express
• Overview of Google AdWords Express
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• Features and Benefits of AdWords Express
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Reporting in PPC
Extracting reports with Google AdWords, KPI’s, reporting segments, and other useful reports in Google AdWords.
Introduction to remarketing
Introduction to remarketing, remarketing campaign setup, remarketing List Creation, creating advanced level Lists
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