Magento 2 is one of the most friendly search engine system. It is an important component of running a web-based business and an essential form of marketing online. One of the concerns of Magento users is SEO (Search Engine Optimization). Although it is already SEO friendly when installed, there are several things, which can still be improved.

To make your Magneto e-store more visible to the potential buyers, the website admin needs to enhance the e-store ranking in search engine results. The customers will like your website if your site is easy to navigate, clean, accessible.

Magento allows to manage URLs, handle links, and create images that make it easy to use of SEO so that your website can be easily indexed in search engine. After installation and setting up your store, you can start optimizing your website for search engines from the web configuration menu.

There is some number of SEO tips with famous technical Magento issues that needed to be fixed immediately are enlisted below:

Duplicate content problem for multiple pages
Set up an XML sitemap in Magento 2
Non-optimized HTML sitemap
Optimize product images
Modify Robot.txt file
Speed up your Magento 2 e-commerce
Remove default store code from URL
Enable search-friendly URLs in Magento 2
Issues with the Magento 2 Default Title and Description
Get quality links to your store via different platforms
Add a Blog page to your Magento 2 store
How to add Meta Title and Description for a Product/Category and Content Pages

The steps given below will describe you how to set up SEO in Magento –

Step 1: Log in to the Admin Panel of Magento 2.

Step 2: Go to the Store menu on the left navigation bar and click on the Configuration option.

Step 3: On the left navigation bar, Go to General and click on the Web.

Step 4: Expand the URL Options section, and set the Add Store Code to URLs option to No, so that the store codes are not added to URLs.

Step 5: On the Search Engine Optimization panel, set Yes to Use Web Server Rewrites to generate more search friendly and readable URLs.

Step 6: Click on the Save Config button to save the changes.

Duplicate Content Problem for several pages

Duplicate content is one of the most common SEO issues that affects thousands of Magento owners. We can use the canonical tag to get rid of duplicate content.

Step 7: To avoid the duplications in URLs, go to System >> Configuration >> CATALOG >> Catalog. (Click on Catalog option under the Catalog section.)

Step 10: Expand the SEO (Search Engine Optimization) section.

Set NO to the Use Categories Path for Product URLs.
Set both the Canonical Link Meta Tag fields to Yes to prevent the Magento from generating duplicate content when you want to show the same product in multiple categories.
When all settings are complete, click on the Save Config button.

In Magento 2, duplicate content occurs due to followings:

Pagination
Product filtering
Product sorting
Same product in different categories
Variation of the same product

Step 8: Change the setting of default robots to set the default page title. Go to CONTENT >> Configuration on the left panel of Magento.

Step 9: On the Design Configuration panel, click on Edit link corresponding to your website.

Step 10: Scroll down and expand the HTML Head section under the Other settings.

Enter the title and description in the Default Title and Default Description for your pages.

Step 11: Expand the Search Engine Robots and do the following-

Change the Default Robots field to INDEX, FOLLOW option so that search engine can index your website and show it in search results.

Step 12: When done, click on the Save Config button.

So, this brings us to the end of blog. This Tecklearn ‘Search Engine Optimization in Magento 2’ blog helps you with commonly asked questions if you are looking out for a job in Magento Programming. If you wish to learn Java and build a career Java Programming domain, then check out our interactive, Java and JEE Training, that comes with 24*7 support to guide you throughout your learning period. Please find the link for course details:

https://www.tecklearn.com/course/java-and-jee-training/

Java and JEE Training

About the Course

Java and JEE Certification Training is designed by professionals as per the industrial requirements and demands. This training encompasses comprehensive knowledge on basic and advanced concepts of core Java & J2EE along with popular frameworks like Hibernate, Spring & SOA. In this course, you will gain expertise in concepts like Java Array, Java OOPs, Java Function, Java Loops, Java Collections, Java Thread, Java Servlet, and Web Services using industry use-cases and this will help you to become a certified Java expert.

Why Should you take Java and JEE Training?

Java developers are in great demand in the job market. With average pay going between $90,000/- to $120,000/- depending on your experience and the employers.
Used by more than 10 Million developers worldwide to develop applications for 15 Billion devices.
Java is one of the most popular programming languages in the software world. Rated #1 in TIOBE Popular programming languages index (15th Consecutive Year)

What you will Learn in this Course?

Introduction to Java

Java Fundamentals
Introduction to Java Basics
Features of Java
Various components of Java language
Benefits of Java over other programming languages
Key Benefits of Java

Installation and IDE’s for Java Programming Language

Installation of Java
Setting up of Eclipse IDE
Components of Java Program
Editors and IDEs used for Java Programming
Writing a Simple Java Program

Data Handling and Functions

Data types, Operations, Compilation process, Class files, Loops, Conditions
Using Loop Constructs
Arrays- Single Dimensional and Multi-Dimensional
Functions
Functions with Arguments

OOPS in Java: Concept of Object Orientation

Object Oriented Programming in Java
Implement classes and objects in Java
Create Class Constructors
Overload Constructors
Inheritance
Inherit Classes and create sub-classes
Implement abstract classes and methods
Use static keyword
Implement Interfaces and use it

Polymorphism, Packages and String Handling

Concept of Static and Run time Polymorphism
Function Overloading
String Handling –String Class
Java Packages

Exception Handling and Multi-Threading

Exception handling
Various Types of Exception Handling
Introduction to multi-threading in Java
Extending the thread class
Synchronizing the thread

File Handling in Java

Input Output Streams
Java.io Package
File Handling in Java

Java Collections

Wrapper Classes and Inner Classes: Integer, Character, Boolean, Float etc
Applet Programs: How to write UI programs with Applet, Java.lang, Java.io, Java.util
Collections: ArrayList, Vector, HashSet, TreeSet, HashMap, HashTable

Java Database Connectivity (JDBC)

Introduction to SQL: Connect, Insert, Update, Delete, Select
Introduction to JDBC and Architecture of JDBC
Insert/Update/Delete/Select Operations using JDBC
Batch Processing Transaction
Management: Commit and Rollback

Java Enterprise Edition – Servlets

Introduction to J2EE
Client Server architecture
URL, Port Number, Request, Response
Need for servlets
Servlet fundamentals
Setting up a web project in Eclipse
Configuring and running the web app with servlets
GET and POST request in web application with demo
Servlet lifecycle
Servlets Continued
Session tracking and filter
Forward and include Servlet request dispatchers

Java Server Pages (JSP)

Fundamentals of Java Server Page
Writing a code using JSP
The architecture of JSP
JSP Continued
JSP elements: Scriptlets, expressions, declaration
JSP standard actions
JSP directives
Introduction to JavaBeans
ServletConfig and ServletContext
Servlet Chaining
Cookies Management
Session Management

Hibernate

Introduction to Hibernate
Introduction to ORM
ORM features
Hibernate as an ORM framework
Hibernate features
Setting up a project with Hibernate framework
Basic APIs needed to do CRUD operations with Hibernate
Hibernate Architecture

POJO (Plain Old Java Object)

POJO (Plain Old Java Object)
Persistent Objects
Lifecycle of Persistent Object

Spring

Introduction to Spring
Spring Fundamentals
Advanced Spring

Got a question for us? Please mention it in the comments section and we will get back to you.

315