Magento is a content management system that is commonly known to be performance intensive. Optimizing the speed of your Magento allows customers to have the best user experience while shopping in your E-commerce store.

Environment Optimization

Based on the additional configurations of the server environment, the hosting site providers speed up your store.

Following are the tips to optimize Magento environment.

It uses complex database, so that it needs to be run on dedicated servers.
Magento application can be optimized by using cloud computing.
Merge your JavaScript and CSS files, which reduces the load time dramatically since it is loading only one merged file.
Proper MySQL configuration is one of the most important aspects in terms of performance.
Always upgrade to the latest Magento version as it offers better performance.
Use a web application accelerator which can speed up your Magento store by 80%.

Configuration Optimization

Magento has built-in tools that helps to optimize its performance. These must be properly configured and matched with your site’s unique requirements. Following are the tips to optimize Magento configuration.

To speed up Magento performance, don’t run MySQL and web server on the same machine.
Do not host files on your web server that you do not use.
Optimize of session storage.
Enable Magento flat catalog. (Magento uses a complex and resource-intensive Entity Attribute Value [or EAV] based catalog). After initial catalog establishment, enabling the flat catalog can dramatically improve database query time.
Identify and disable unused Magento modules.

Code Optimization

Code influences the speed of your site. The testing tools help to gain insight into the specific process.

Few tips for Code Optimization are −

Remove unused or unnecessary code processes.
Optimize Magento performance, by compressing and aggregating JavaScript and CSS files.
Compress all site images to optimal web image sizes.
Identify bottlenecks (processes that causes the entire process to slow down or stop) both in front-end and back-end.

Frontend Optimization

These modules are used to improve the performance of Magento shopping experience and you can also reuse the modules. This speeds up the performance of the Magento front-end.

The following points illustrate how to optimize Magento front-end performance −

Use the latest version of PHP, so that you can perform front-end operation much better and faster. The newest released version may cause errors, so carefully read the release notes and check out the new version.
Use clean database to improve the performance of Magento. The database logs needs to be cleared regularly. The database stores the automatically created logs to keep track of record session and interaction.
Magento caching should be enabled. This helps to load your website faster and reduces the direct requests to the server for files.
Turn off unused modules so it reduces the amount of resources added to each page. This can be one of the Magento admin panel. The XML files are used to speed up the front-end performance of Magento.

Magento – Profiling

The feature called Profiler which plays an important role in Magento development and can be used for debugging. It specifies blocks of code which makes loading of the page slow. Magento profiler reports the time taken by block of code to execute, number of times the block of the code was executed and memory used by it while rendering a Magento web page.

To enable the Profiler, follow these steps −

Step 1 − Login to your Magento Admin Panel.

Step 2 − Go to System menu and click on the Configuration option.

Step 3 − On the left side of the navigation bar, go to Advanced section and click on the Developer option.

Step 4 − Expand the Debug panel and enable the profiler by setting it to Yes and click on the Save Config button.

Step 5 − At this point the profiler is enabled, but you need to tell the profiler to what profile. So go to root index.php file of your Magento installation and look for the line #Varien_Profiler::enable(); and uncomment it, i.e. remove the hash sign.

Step 6 − Now go to any of your pages, you should see the output in the footer area of the page like shown in the following screen.

Magento – Database Performance

One of the most time-consuming process of the Magento store is its interaction with the database. Optimizing Magento Database is an important task to maintain the Magento site. Magento saves a lot of databases because of tracking. The E-commerce system must have a tracking module which shows information when something goes wrong with their order.

Following are some tips to improve the performance of database −

Unused data must be cleaned up regularly for better performance.
Optimize database queries.
Configure setting and limits of the database server (e.g. memory setting, query cache, sort buffer optimization).

You can optimize Magento database log cleaning as shown in the following steps −

Step 1 − Login to your Magento Admin Panel.

Step 2 − Go to System menu and click on the Configuration option.

Step 3 − On the left side of the navigation bar, go to Advanced section and click on the System option.

Step 4 − Expand the Log Cleaning panel, change “Enable Log Cleaning” to Yes option and click the Save Config button.

Magento – Search Engine Optimization

Magento is one of the search engine friendly systems. It is an essential component of a running web-based business and important form of marketing online. To make e-store more visible to the potential buyers, the website admin needs to enhance e-store ranking in search engine results. Customers will like your site if your site is clean, clear and easy to navigate.

Magento allows managing URLs, creating images and handling links that makes easy use of SEO, so that your site can easily be indexed in search engines. After installing Magento and setting up your store, you can start optimizing your site for search engines from the web configuration menu.

The following steps describe how to set up Search Engine Optimization (SEO) in Magento −

Step 1 − Login to your Magento Admin Panel.

Step 2 − Go to the System menu and click on Configuration option.

Step 3 − On the left side of the navigation, go to the General section and click on the Web option.

Step 4 − Expand the URL Options panel, set the Add Store Code to URLs option to No so that store codes are not added to URLs.

Step 5 − In the Search Engine Optimization panel, set the Use Web Server Rewrites option to Yes to generate more search engine friendly and readable URLs. Click on Save Config button to save your changes.

Step 6 − To set the default page title, change setting of default robots, go to System → Configuration and under General section and click on the Design option.

Step 7 − Expand the HTML Head panel, write the title and description in the Default Title and Default Description for your pages, change the Default Robots field to INDEX, FOLLOW option so that search engines can index your website and show it in search results. When you are done, click Save Config button.

Step 8 − To avoid duplications in URLs, go to the System → Configuration and under Catalog section, click on the Catalog option.

Step 9 − Expand the Search Engine Optimizations option and set the Use Categories Path for Product URLs option to No. To prevent Magento from generating duplicate content when you want to show the same product in multiple categories, set both Canonical Link Meta Tag fields to Yes. After done with the settings, click the Save Config button.

So, this brings us to the end of blog. This Tecklearn ‘Ways for Site Optimization in Magento’ blog helps you with commonly asked questions if you are looking out for a job in Magento Programming. If you wish to learn Java and build a career Java Programming domain, then check out our interactive, Java and JEE Training, that comes with 24*7 support to guide you throughout your learning period. Please find the link for course details:

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