Magento is an open-source E-commerce software, created by Varien Inc., which is useful for online business. It has a flexible modular architecture. It is scalable and it has many control options that helps the user to build both user-friendly and search engine friendly websites.

Magento uses E-commerce platform which offers companies the ultimate E-commerce solutions and extensive support network. Magento allows user to update E-commerce website automatically. It is simple, quick and versatile to use.

Magento was developed by Varien Inc., and it was first released on March 31, 2008.

Why to Use Magento?

Magento is an open-source E-commerce software.
Magento is scalable and offers small organizations to build business.
Magento enables searching and sorting of products in several ways.
Magento easily integrates with many of the third-party sites which are needed to run effective E-commerce website.

What is Magento 2?

Magento 2 is an open-source E-commerce platform, which is created by Roy Rubin and Yoav Kutner under Varien Inc. Magento was first released on March 31, 2007. It is a useful software for the online business, and currently a largest E-commerce platform in the world. Magento 2 is very simple, versatile, and quick to use.

Magento 2 is the most used CMS (Content Management System) to create online stores around the world by its powerful, scalable architecture. It is compatible with the latest technologies such as – PHP7 which means faster load time in comparison to Magento 1. Magento 2 allows the user to update the E-commerce website automatically.

Magento 2 offers rich features and extensible codebase. Due to these features, organizations with small and large operations all around the world using it for a wide variety of projects. To understand the Magento 2 clearly, we need to know that – What is E-commerce?

What is E-commerce?

E-commerce is a process of purchasing and selling of goods and services over the internet and transfers money and data to execute these transactions. E-commerce is also called as Electronic Commerce or Internet Commerce. It was first introduced in 1960 through EDI and VAN.

Online stores such as – Amazon, Myntra, Flipkart, Paytm, eBay, Shopify, Olx, and Quicker, etc. are examples of the E-commerce website. Using E-commerce website, we can sell physical products over the internet.

Following are the categories of E-commerce:

Business to Business (B2B): This transaction is done between the businesses. It is between the wholesaler and retailer or between the manufacturer and wholesaler.
Business to Consumer (B2C): This transaction is done between the businesses and the consumers. In B2C, the merchants sell the products directly to the consumer using shopping cart software.
Consumer to Consumer (C2C): This transaction is done between the consumers, where consumers trade the products with each other online. In this type of transaction, one consumer/customer interacts with other consumers through the internet.
Consumer to Business (C2B): This transaction is done between the consumers and businesses or organizations, where consumers make products and services available online for organizations to purchase.

Why Used Magento 2?

Magento 2 is compatible with the latest technologies such as PHP7 which means faster load time in comparison to Magento 1.
It can handle approx 10 million page views in an hour.
Magento 2 is a multi-store and multi-language tool.
It provides easy ability to set up additional websites using a subset of the catalog and the variation of the design.
It provides easy admin panel, which is very handy for customization, product creation, filtering data, and navigation.
Due to its open-source nature, you can design your e-commerce store exactly like what you want, without any compromise.
It allows searching and sorting of the product in various ways.
It enables several integrated payment gateway methods such as Paypal, Google Checkouts, Braintree, etc.
WordPress is also good, but it cannot be used to develop business websites. Even WordPress provides plugins for e-commerce, but Magento is specifically built for e-commerce.

Features

Magento provides different payment methods such as credit cards, PayPal, cheques, money order, Google checkouts, etc.
Magento enables shipping of products in one order to multiple addresses.
Magento helps to manage the orders easily by using the admin panel.
Magento provides order of product status and history of product. It also supports e-mail and RSS feeds.
Magento supports multiple languages, different currencies and tax rates.
Magento filters the products and displays in grid or list format.
Magento makes it easy to browse the products. It has features such as image zoom-in and checking of stock availability.
Magento has built-in SEO (Search Engine Optimization).

Advantages

Magento is user friendly E-commerce software.
Magento is compatible with smartphones, tablets and other mobile devices.
Magento provides multiple payment options, so every visitor can make payment based on their preferred payment gateway.
Magento has many extensions which support the development of an online store.

Disadvantages

Magento uses larger disk space and memory.
Magento takes longer time to build the customized functionality.
Magento is very slow compared to other E-commerce sites.
Magento needs proper hosting environment. If the hosting environment is improper, the user can face many problems.

Features of Magento 2

Magento 2 becomes the most popular e-commerce platform, which offers flexible tools that cover your marketing, catalog-management-needs, and search engine optimization even more than it did before in Magento 1. Magento 2 is very fast, secure, and more reliable software, which offers scalability and improved performance.

Magento 2 shows an impression in the e-commerce field by introducing some key features and making more efficient resource use of the current generation of servers. There is some list of features of Magento 2.

Open and flexible architecture –It offers flexibility to bring the commerce vision to life. More extensive API allows us to connect and operate at the scale with any third-party solutions.
Enhanced business agility and productivity –Magento 2 empowers its vendors or merchants by providing a more efficient experience that facilitates growth.

The new admin panel design of Magento 2 offers a well-designed interface that saves time while managing our day-to-day tasks. We can easily make updates or track orders while walking as it is touch-friendly.

Faster Load Time –Magento 2 can handle 10 million-page views in an hour. On the other hand, Magento 1 cannot manage a large number of transactions in less time and also does not support full-page caching.
Secure Payment Gateways –Magento 2 offers secure payment gateways, which are integrated with it such as Braintree, Paypal, Authorize.net, and Google Checkouts, etc. So, the user can go with their preferred payment gateways. Magento Enterprise Edition 2.0 is also integrated with the WorldPay and CyberSource. It is now one of the most secure e-commerce platforms.
Migration tool –Magento 2 comes with the migration tool, which easily migrates from Magento 1.9 to Magento 2.0. By using this tool, anyone can log shop settings, catalogs, customers, and categories easily. It makes data and setting easy.
High Performance –Magento 2 improved its indexers, Varnish caching integration, Magento 2 performance kit to increase the performance.

Improved Indexers – Magento 2 system transforms seller data, such as catalog, prices, data, and users through the indexing. To boost the query speed and the performance of the store, it creates the index table and keeps them updated all the time. Improved indexers come with more updates, including previous version features.
Varnish Caching – Magento 2 comes with the integration of Varnish caching to reduce the server load and also to speed up the page load. HTTP accelerator technology is responsible for caching the common requests.
Magento 2 performance toolkit – Everyone can create the test environment and code changes to verify and optimize the system performance using a new set of the script.

Scalability –To provide better performance and scalability, full-page caching and multiple admin users are also required to shop which is offered by the Magento 2.

Full page caching – All the content of a page is cached that increases the performance and also reduces the server load.
Multiple admin users – Magento 2 provides several admin users, which can create and edit the products without the fear of data conflicts. It helps to manage the orders using the admin panel easily.

Testing the frameworks –It provides its own testing frameworks. There are multiple sections involves such as integration, performance, functional areas, and the static environment. Magento 2 can reduce the bug fix while making testing easier.
Catalog Management –Magento 2 provides extensive catalog management features. The catalog is a key component of your online store either you are selling home accessories, electronics, beauty products, or clothing, etc.

It supports virtual products and allows downloading digital products like music, videos, etc.
We can easily edit and even delete the product reviews.
It offers highly customizable options such as watermarking and resizing.

Fully SEO Centered –Magento 2 allows us to integrate the online store with third-party tools like Buffer, Hootsuite, HubSpace, etc. To make SEO (Search Engine Optimization) work smoothly for your online store, Magento 2 offers various options such as –

It automatically sorts the popular searches and also modifies them.
It generates Google sitemaps.
Supports those URLs which are friendly with the search engine.

Tools for Advertising and Marketing –Magento 2 not only manage your online store, and catalog, it also helps in marketing, advertising, and promotions of the products. It provides various tools for advertisement and marketing.

It provides options to distribute coupon code across emails, newsletters, and offline also.
It allows variations in price on the basis of quality and groups.
It provides Landing page tools of PPC, URL tools, new products promotional tools, and many more.

Advantage and Disadvantage of Magento 2

Magento 2 is quite different from its previous versions. Magento 2 is a user-friendly e-commerce platform. If we want to work with Magento 2, then we should also be aware of its advantages and disadvantages. It has advantages along with some disadvantages, which are given below.

Advantage

Category and product creation is much easier and quicker than the other.
It offers various templates and theme that allows both the Magento designer and store owner to customize the look and feel and even also optimize it for the Smartphone.
Magento 2 offers amazing Admin interface, which is very simplified. Non-technical admin likes this simplified interface.
LESS preprocessor and CSS URL help to increase performance, speed up the page load, and also make system friendly with the search engine.
It is developer-friendly, as it built according to the modern development logic that makes it more efficient for the developer to work with it.
Magento 2 has Luma theme, which is an eye-catching theme and easy to learn. Using the Luma theme, we can easily manage our online store in very less time. It also helps us to enhance the productivity of creating products, managing orders, and customer’s data.

Disadvantage

All the extensions of Magento 1.x will not work on Magento 2.0. You need to purchase the extensions and integrate them into Magento 2.
Magento 2 Community Edition is free, whereas Magento 2 Enterprise Edition is paid. You have to pay for Magento 2 Enterprise Edition.
Development expertise is required due to its complexity.
Magento 1 theme “Madison Island” cannot be transferred to the Magento 2, it will need to be built from scratch, which makes it an expensive endeavor.
For the small store, it is a little pricey. The enterprise edition is expensive of the Magento 2.
Magento 2 needs heavy servers, which makes it slow and requires intensive data input for optimal performance.

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