Web Analytics is that the measurement, collection, analysis, and reporting of Internet data for the needs of understanding and optimizing Web usage.
The focus of web analytics is to know the users of a site, their behaviour, and activities. The study of online user behaviour and activities generate valuable marketing intelligence and provides −
• Performance measures of the web site against targets.
• Insight on user behaviours and wishes, and the way the location meets those needs.
• Optimization ability to form modifications to enhance the web site supported the results.

Web Analytics Tools

An average web analytics tool offers many metrics. All of them are interesting but only a couple of would be useful for measuring the website’s performance. specialise in what’s important to urge meaningful insights on your website, and begin your web analytics initiative by defining realistic and measurable objectives for your site.
• In order to spot the users, web analytics tools got to report on user sessions (also mentioned as visits). There are different techniques to spot users like IP addresses, user agent and IP address combination, cookies, and authenticated user.
• Nowadays, the foremost common user identification technique is via cookies which are small packets of knowledge that are usually deposited on the user’s computer hard disc when the person visits an internet site.

How to Review Web Metrics

When reviewing metrics, there are a couple of things to stay in mind to make sure you’re encompassing the set of knowledge that best evaluates your efficiency −
Think People and Process
No doubt, technology is vital, but you would like to travel beyond it. Take time and care to thoroughly understand your stakeholders’ measurement needs.
Segmentation
There’s more to data than simply total number of page views. Many organizations unfortunately still report on total page views and miss out on all the non-page view interactions like video, downloads and rich media.
Analytics platforms like Google Analytics, MixPanel, Flurry et al. , are very powerful and permit us the power to travel beyond simplistic hit collection, and really dive into rich data and patterns.
You can easily report and derive insights with visitor segmentation, have quick visibility into buyer or non-buyer behavior, group content by asset type, measure gated or ungated content consumption, and with relatively ease run a cohort analysis. These are just a couple of views that would be utilized while segmenting your data.
Think Visitors, Not Visits
Explore data like where visitors came from, what course they took between pages while on your website, and where they spent the foremost (or least) time during their visit. Later, after two or three visits they got converted to customers. With this information, you’re ready to gain increased awareness of tourists and the way they interact together with your content throughout the buying cycle.
Optimize What Matters Most
Optimize conversions on all things digital. Take it one notch higher and optimize on the Lifetime Value of a customer. Put into place a system that provides you the power to live behavior and interaction across multi-devices and multiple channels for (most) users that come from mobile, web, etc.
Maximize Returns
You’ll maximize the return on gathering, reporting and analysing data, once you do so consistently. plan to the method and develop an inventory of priorities and a measurement “roadmap.” Audit what you’ve got periodically. Websites and mobile apps are constantly evolving, so ensure your analytics implementation is in-line with such changes.
So, this brings us to the end of blog. This Tecklearn ‘Concept of Web Analytics’ blog helps you with commonly asked questions if you are looking out for a job in SEO and Digital Marketing. If you wish to learn SEO and build a career in Digital Marketing and SEO domain, then check out our interactive, SEM and Digital Marketing Training, that comes with 24*7 support to guide you throughout your learning period. Please find the link for course details:

SEM and PPC

SEM and Digital Marketing Training

About the Course

Tecklearn’s Search Engine Marketing involves promoting your brand’s presence through paid advertising via search engines. This Search Engine Marketing certification training course includes detailed study of PPC, Google AdWords, building paid advertising campaigns, tracking, optimizing and remarketing. You will gain hands-on experience through live projects to understand the requirements of the industry.

Why Should you take SEM and Digital Marketing Training?

• Digital Marketing Industry Worth $62 Billion – The Wall Street Journal
• Demand for digital marketing professionals will rise by 38% every year – Mondo.com
• One of the hottest skill in the market – Inc Magazine

What you will Learn in this Course?

Introduction to Search Engine Marketing
• Importance of search engine marketing
• Benefits of online advertising Versus other forms of advertising
• Advertising on search engines such as Google, Bing, Yahoo and networks & websites
Building a Sustainable Social Media Strategy
• Social Media Challenges
• Strategy Building
• Creating a Campaign
• Planning and Benefiting from Strategy
Keywords Research
• Introduction to keywords
• Choosing the right keywords based on the business angle and what customers search on search engine
• Various types of keyword match and the significance of each keyword match type
Google Analytics – An Overview
• Basics of google analytics
• Importance of various dimensions and metrics and how they can impact your website
• Deep dive into how to setup your account and grant the permissions to other users
• Creating PPC ad campaigns
Google Analytics – KPIs & Tools Integration
• Working with the various metrics in Google ad campaigns
• Monitoring the right metrics
• Measuring the performance of ads
• Concept of Conversion Tracking and ways to set up Conversion Tracking
• Track Code in website and Verifying Conversion statistics
Google Analytics – Audience Reports & Analysis
Google Analytics – Behaviour Analysis
Google AdWords Express
• Overview of Google AdWords Express
• How it is different from Google AdWords
• Features and Benefits of AdWords Express
• Getting the right performance of ads
Reporting in PPC
Extracting reports with Google AdWords, KPI’s, reporting segments, and other useful reports in Google AdWords.
Introduction to remarketing
Introduction to remarketing, remarketing campaign setup, remarketing List Creation, creating advanced level Lists
Got a question for us? Please mention it in the comments section and we will get back to you.

401