“Smartphones are reinventing the connection between companies and their customers.”
− Rich Miner, Partner at Google Ventures and Co-Founder, Android
Use of web-enabled smartphones in last decade has increased exponentially. The people use mobile devices to speak with their family, friends, colleagues, and acquaintances. They stay connected to the society on various social networks, keep themselves updated on current affairs and lifestyle. aside from accessing E-Mails, browsing, and messaging, people spend an enormous amount of your time on mobile apps for his or her utility and entertainment quotient.
Today, the mobile devices like smartphones, e-books, and tablets are inseparable parts of their daily lives. Mobile advertising takes the advantage of this thereby reaching bent the hands, pockets, and bags of the people.

What is Mobile Advertising?

It is a sort of business promotion on Internet-enabled mobile devices like smartphones, e-books, and tablets to deliver marketing Advertises.
Objectives of Mobile Advertising
• Increasing the brand awareness.
• Promoting business with good Ads across all mobile models, network technologies, and data bandwidths.
• Providing support for specific engagements.
• Driving sales of the merchandise or service.
Advantages of Mobile Advertising
Mobile advertising comes with the subsequent advantages −
• Mobile advertising provides a chance to attach with the people on-the-go and at a private level.
• It helps to realize your objective of winning new customers and earning conversions.
• It helps to satisfy your business branding goals.
• It can deliver intended impact by posting engaging and interactive Ads on the mobile Internet and Apps.

Mobile Advertising Units

The Mobile Advertising are often wiped out the subsequent ways −
Mobile Web Banner Ad
It is a universal colored graphics Ad unit displayed on a Mobile website. it’s a still image or an animation intended to be used in mass-market campaigns. It must be allowed to click by the viewers and may be placed in any location on a mobile-friendly website.
The recommended formats for these Ads are − GIF, PNG, or JPEG formats for still images and GIF format for animated images.
Rich Media Mobile (RMMA) Ad
It is a supplement Ad unit defined by the two-stages − display and activation. In display, an RMMA Ad resides during a usual Ad space of an application or website and involves action in sort of a banner or similar Ad unit. The RMMA features are activated only the viewer clicks or swipes on the displayed banner.
WAP 1.0 Banner Ad
It is a supplement monochrome, still graphics Ad unit for Ads that focus on older mobile phones which don’t support graphics. It are often followed by a Text Tagline Ad to stress the clickable character within the Ad unit.
Text Tagline Ad
It is a billboard unit that displays only text. Text links could also be used below a Mobile Web Banner Ad. It can also be used for older mobile phones which don’t provide support for graphics. sometimes the publishers also like better to use them over graphical ads on mobile websites. Mobile screen width has no effect on text tagline sizes.
Text Messaging (SMS) Ad
The Short Message Service (SMS) allows communication between mobile phones by exchanging short text messages limited to 160 characters. Short Messages are often exchanged among all operating networks on every mobile within the world. Thus it creates a huge marketplace for SMS-based advertising.
SMS supports messages exchanged among mobile users also as among mobile users and machines, like a PC, application, or server.
• It may be a text-only medium. The font size is entirely controlled by the mobile and isn’t under the control of advertiser or publisher.
• Length of Ad lies between 20 to 90 characters.
• Ad is inserted by publisher only at the top of the SMS content.
Multimedia Messaging Service (MMS) Ad
The advertising opportunity using MMS is critical . MMS may be a rich media messaging service that permits mobile users to exchange the messages or media with images, audio, video, and text. MMS Ads are often of varied types like Short Text Ads, Audio Ads, Video Ads, Banner Ads, etc.
This media resides on the user’s mobile once received, hence Wi-Fi or data connection isn’t required to access the Ad content again.
• The MMS image Ads are available JPEG and PNG formats for still images and in GIF format for animated ones. they are available in varied sizes like Small, Medium, Large, size , double size .
• The recommended video formats are 3GP and 3G2.
• They must not exceed 100KB file size.
Mobile Video Ad
These Ads are played as video on the mobile. The advertisers got to follow the advice for Mobile Video content as given −
• Landscape aspect Ratios should be 4:3, 16:9, and 11:9.
• File formats should be − WMV, AVI, MOV, MPEG2, .3GP
• Audio quality should be − 16bit 44Khz stereo.
• Video quality should be − 250kbps, 20-30 frames per second.
• Avoid using fast-moving videos.
• Avoid rapid scene changes.
• Avoid using small font for advertising messages.
• Avoid dark shots.
Mobile App Ads
These Ads are launched by the publishers alongside the host mobile application. to attenuate user’s frustration about loading the App, publishers should display these Ads before launching or after exiting of the appliance. it’s recommended that −
• Mobile users are notified that they’re going to be leaving App environment to experience the Ad.
• If Ads got to be displayed during the utilization of App, they publishers should use banners to avoid switching the user far away from the appliance domain.
• Publishers got to prevent the user’s right to cancel the Ad and return to the App.
Sensor-Enabled Mobile Advertising
The problem with the traditional Ads like banners was they were designed for private computers. they’re translated to mobile version with an excellent effort. they’re so small that the mobile users susceptible to click on them unintentionally and regret for doing so. Also, with the traditional mobile Ads, the users need to click through to a different website where they find the merchandise and proceed for purchasing.
Experts are developing sensor-based motion Ads to reinforce users’ experience with the mobile Ads.
Using Mobile Sensors for Advertising
Most state-of-the-art smartphones have variety of small sensors. there’s an accelerometer to detect movement and orientation of the mobile, the gyroscope for measuring instrument rotation around X, Y, and Z axes, a compass to detect North direction, etc. Together, these sensors are extremely useful for mobile advertising.
For example, a billboard are often created for creating your own cocktail which needs shaking the phone after selecting a couple of ingredients. Thus, it might be very engaging and interactive during a realistic manner.
Creating such Ads require machine learning algorithms which will understand different motions and take action on them. A challenge with these Ads is, they have to reply to the users’ action in real time.
So, this brings us to the end of blog. This Tecklearn ‘Mobile Advertising’ blog helps you with commonly asked questions if you are looking out for a job in SEO and Digital Marketing. If you wish to learn SEO and build a career in Digital Marketing and SEO domain, then check out our interactive, SEM and Digital Marketing Training, that comes with 24*7 support to guide you throughout your learning period. Please find the link for course details:

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Tecklearn’s Search Engine Marketing involves promoting your brand’s presence through paid advertising via search engines. This Search Engine Marketing certification training course includes detailed study of PPC, Google AdWords, building paid advertising campaigns, tracking, optimizing and remarketing. You will gain hands-on experience through live projects to understand the requirements of the industry.

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Introduction to Search Engine Marketing
• Importance of search engine marketing
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Building a Sustainable Social Media Strategy
• Social Media Challenges
• Strategy Building
• Creating a Campaign
• Planning and Benefiting from Strategy
Keywords Research
• Introduction to keywords
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• Various types of keyword match and the significance of each keyword match type
Google Analytics – An Overview
• Basics of google analytics
• Importance of various dimensions and metrics and how they can impact your website
• Deep dive into how to setup your account and grant the permissions to other users
• Creating PPC ad campaigns
Google Analytics – KPIs & Tools Integration
• Working with the various metrics in Google ad campaigns
• Monitoring the right metrics
• Measuring the performance of ads
• Concept of Conversion Tracking and ways to set up Conversion Tracking
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Google Analytics – Audience Reports & Analysis
Google Analytics – Behaviour Analysis
Google AdWords Express
• Overview of Google AdWords Express
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Reporting in PPC
Extracting reports with Google AdWords, KPI’s, reporting segments, and other useful reports in Google AdWords.
Introduction to remarketing
Introduction to remarketing, remarketing campaign setup, remarketing List Creation, creating advanced level Lists
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