Pinterest may be a dynamic social media platform for sharing favourite images, videos, fun media, etc. It is often termed as a visible bookmarking tool.

Using Pinterest, you’ll connect with other like-minded people by sharing your hobbies and interests through online bulletin boards.

Pinterest taps into a really fundamental human behavior – the will to gather things (even if they’ll not be of any apparent value).

History of Pinterest

Ben Silbermann is an American Internet entrepreneur who co-founded Pinterest. he’s also the CEO of Pinterest.

Silbermann says that the genesis of Pinterest really came from his love of collecting as a child . “Collecting tells tons about who you’re ,” he said, and once they checked out the online , “there wasn’t an area to share that side of who you were.”

Pinterest – Interesting Facts

Pinterest is now the fourth

largest driver of website traffic.
Globally, the location is hottest with women.
In terms aged distribution, the Pinterest demography closely resembles the U.S. Internet population.
According to Hitwise data, by December 2011, the location had become one among the highest 10 largest social network services, with 11 million total visits per week, driving more referral traffic to retailers than LinkedIn, YouTube, and Google+.
The average purchase generated by Pinterest is double the quantity of these started on Facebook or Twitter.
80% of pins are repins as against about 5% Tweets that are ReTweets.

How it Works?

Pinterest may be a free website that needs a legitimate registration. you’ll create either a free personal account or a business account as per your requirement.

Users can upload, save, sort, and manage images referred to as pins and other media content (e.g., videos and images) through collections referred to as pinboards. Pinterest acts as a customized media platform.
Users can browse the content of others in their feed. Users can then save individual pins to at least one of their own boards using the “Pin-It” button, with Pinboards typically organized by a central topic or theme.
Users also can personalize their experience with Pinterest by pinning items, creating boards, and interacting with other members. By doing so, the users “pin feed” displays unique, personalized results.
Content also can be found outside of Pinterest and similarly uploaded to a board via the “Pin-It” button, which may be downloaded to the bookmark bar on an internet browser, or be implemented by a webmaster directly on the web site .
They even have the choice of sending a pin to other Pinterest users and email accounts through the “Send” button.

When you login to your Pinterest account, you’ll be seeing your home feed. Your home feed shows you all of the foremost recent pins from the opposite Pinterest accounts you follow.

Pinterest as a Marketing Tool

Pinterest are often used as a social networking tool to market your business. it’s meant to be a touch informal compared to other available sorts of marketing.

Pinterest allows businesses to make pages aimed toward promoting their companies online. Such pages can function a virtual storefront.

For example, in one case study of a fashion website, users visiting from Pinterest spent $180 compared to $85 spent from users coming from Facebook. These users spent less time on the company’s website, choosing instead to browse from the company’s pinboard.

Further, brand studies have continued to point out Pinterest is simpler at driving sales than other sorts of social media.

In 2013, Pinterest introduced a replacement tool called Rich Pins to reinforce the customer experience when browsing through pins made by companies.

Business pages can include various data, topics and knowledge like prices of products, ratings of flicks or ingredients for recipes.

Pinterest as an ideal Media Strategy

You can start a business page with Pinterest as a neighborhood of your media strategy initiative to get new opportunities to attach together with your customers and other communities with shared interests. it’s the potential to get substantial revenue and attract heavy traffic within the end of the day .

Promoting Business through Pinterest

Strategies for Digital marketing

Building boards that get noticed, drive traffic, and convert fans into customers
Creating your Pinterest community through high-engagement activities, contests, social media outreach, and smart pinning strategies

Ease of Marketing

Creating a marketing campaign becomes easy and attractive.
Selling the content to a audience is crucial and Pinterest is sweet at that.

Setting up your Business Account

Whether you’re a longtime brand, a non-profit organization, or a blogger, you’ll join Pinterest for free of charge as a business. you’ll make a replacement business account or convert your current one.

If you’ve got a private account, sign off of it.
Go to Pinterest for Business and click on Join as a Business.
Fill out the small print about your business and therefore the person who’ll manage the account.
Read and accept the Business Terms of Service and click on Create Account.

Pinterest vs. Other Social Platforms

Pinterest is predicated on photos. People like to know what they’re watching. It’s easier to buy, love, like, hate, in short, make an opinion on, something that you simply can see.
The design of the location is visually appealing. it’s engaging during a way that other social platforms haven’t been.
Pinterest features a clean interface, uncluttered by ads or noise. The interface is straightforward, manageable, and clean.

Pinterest are often used as an efficient tool for interaction with prospective customers.

So, this brings us to the end of blog. This Tecklearn ‘Social Media Marketing using Pinterest’ blog helps you with commonly asked questions if you are looking out for a job in SEO and Digital Marketing. If you wish to learn SEO and build a career in Digital Marketing and SEO domain, then check out our interactive, SEM and Digital Marketing Training, that comes with 24*7 support to guide you throughout your learning period. Please find the link for course details:

https://www.tecklearn.com/course/sem-and-ppc/

SEM and Digital Marketing Training

About the Course

Tecklearn’s Search Engine Marketing involves promoting your brand’s presence through paid advertising via search engines. This Search Engine Marketing certification training course includes detailed study of PPC, Google AdWords, building paid advertising campaigns, tracking, optimizing and remarketing. You will gain hands-on experience through live projects to understand the requirements of the industry.

Why Should you take SEM and Digital Marketing Training?

Digital Marketing Industry Worth $62 Billion – The Wall Street Journal
Demand for digital marketing professionals will rise by 38% every year – Mondo.com
One of the hottest skill in the market – Inc Magazine

What you will Learn in this Course?

Introduction to Search Engine Marketing

Importance of search engine marketing
Benefits of online advertising Versus other forms of advertising
Advertising on search engines such as Google, Bing, Yahoo and networks & websites

Building a Sustainable Social Media Strategy

Social Media Challenges
Strategy Building
Creating a Campaign
Planning and Benefiting from Strategy

Keywords Research

Introduction to keywords
Choosing the right keywords based on the business angle and what customers search on search engine
Various types of keyword match and the significance of each keyword match type

Google Analytics – An Overview

Basics of google analytics
Importance of various dimensions and metrics and how they can impact your website
Deep dive into how to setup your account and grant the permissions to other users
Creating PPC ad campaigns

Google Analytics – KPIs & Tools Integration

Working with the various metrics in Google ad campaigns
Monitoring the right metrics
Measuring the performance of ads
Concept of Conversion Tracking and ways to set up Conversion Tracking
Track Code in website and Verifying Conversion statistics

Google Analytics – Audience Reports & Analysis

Google Analytics – Behaviour Analysis

Google AdWords Express

Overview of Google AdWords Express
How it is different from Google AdWords
Features and Benefits of AdWords Express
Getting the right performance of ads

Reporting in PPC

Extracting reports with Google AdWords, KPI’s, reporting segments, and other useful reports in Google AdWords.

Introduction to remarketing

Introduction to remarketing, remarketing campaign setup, remarketing List Creation, creating advanced level Lists

Got a question for us? Please mention it in the comments section and we will get back to you.

380