“Your most unhappy customers are your greatest source of learning.”
− Gates, Chairman Microsoft Inc
Blogs, banners, and forums are yet influencing domains of online marketing. they will make your business stand out from the gang. they’re capable of building an honest impression among viewers.

Blogs

A blog for marketing your products and services can give your business an identity and a voice to realize visibility on the web. Blogs being interactive, the others can share their opinions on the blogs. By authoring a blog, your business can get an expert position within the industry. In today’s world on online marketing, blogs contribute an enormous share.

Each time you write a blog post, one indexed page is made on your website. It intimates Google and other search engines that your website is active. This intimation makes the search engines check your website frequently to ascertain the new content you published that they ought to surface.
Thus, every blog post is a chance for your business to be prominently visible to the search engines and increase the web site traffic.

Do’S and Don’ts of Blogs

• Use simple language. Write clearly.
• Use relevant images.
• If you employ quotes or extracts written by someone, give them due credit.
• Do not use bad language.
• Do not write to harm people belonging to any ethnicity, race, color, gender, etc.
• Do not use copyrighted content.
• Do not plagiarize content.
• Do not hesitate to open your blog to access others’ comments on your blog.

Banners

Online banners are nothing but small stripes of graphics containing links which take the visitor to explore information about offers, product releases, etc.
Banners can appear on website, mobile Apps, blogs, or forums. you’ll use the subsequent banners to draw in and retain user’s attention to your website −
• Static − They display still text/images that are hyperlinked to your website.
• Animated − They play GIFs or Flash files.
• Interactive − They involve user interaction. for instance , interactive map.
• Expanding − They expand in in terms of display size and knowledge when users hover the mouse pointer on them.

Do’s and Don’ts of Banners

• Decide the goal and audience before creating banner Ad.
• Keep the banners attractive and catchy.
• Keep them informative to boost viewers’ interest.
• Use relevant images in them. Use appropriate colors to evoke viewers’ emotions.

• Select appropriate banner size consistent with screen size.
• Optimize the banners for fast loading.
Research shows that viewers engage with banner Ads quite TV Ads or outdoor Ads. The banner Ads are capable of targeting by gender, age, lifestyle, and geography better than most other media. they permit to succeed in huge number of consumers at low cost.

Internet Forums

They are the message boards where people can put their viewpoints, opinions, ideas, etc. Like-minded people can form communities to enhance their online presence, and share their knowledge, experiences, tips, and tricks. Similarly, people can discuss and recommend products on forums. for instance , the web marketing forum named Webmaster Sun, affiliate marketing forum Wicked Fire, etc.

When people discuss one topic, it’s called as a thread. Forums provide a huge platform for online marketing. they assist find new customers.

Do’s and Don’ts of Internet Forums

• Contact the Admin. Post private messages explaining your products/services and ask about paid sponsorship. Ask how advertising works thereon forum.
• Register yourself for advertising your products/services.
• Contribute on forum. Ask questions, answer others’ questions, and overall, be a valued contributor.
• Take the criticism positively, don’t ignore it either.
• Do not post messages with sole commercial interest.
• Do not post marketing messages without going to realize forum’s policies.
• Avoid forums engaged by direct competitors.
• Do not be offensive. don’t feel offended either when other members write against your products or policies.
• Look for forums with a minimum of 1000 users and a minimum of 5000 posts.
So, this brings us to the end of blog. This Tecklearn ‘Online Marketing – Blogs, banners & forums’ blog helps you with commonly asked questions if you are looking out for a job in SEO and Digital Marketing. If you wish to learn SEO and build a career in Digital Marketing and SEO domain, then check out our interactive, SEM and Digital Marketing Training, that comes with 24*7 support to guide you throughout your learning period. Please find the link for course details:

SEM and PPC

SEM and Digital Marketing Training

About the Course

Tecklearn’s Search Engine Marketing involves promoting your brand’s presence through paid advertising via search engines. This Search Engine Marketing certification training course includes detailed study of PPC, Google AdWords, building paid advertising campaigns, tracking, optimizing and remarketing. You will gain hands-on experience through live projects to understand the requirements of the industry.

Why Should you take SEM and Digital Marketing Training?

• Digital Marketing Industry Worth $62 Billion – The Wall Street Journal
• Demand for digital marketing professionals will rise by 38% every year – Mondo.com
• One of the hottest skill in the market – Inc Magazine

What you will Learn in this Course?

Introduction to Search Engine Marketing
• Importance of search engine marketing
• Benefits of online advertising Versus other forms of advertising
• Advertising on search engines such as Google, Bing, Yahoo and networks & websites
Building a Sustainable Social Media Strategy
• Social Media Challenges
• Strategy Building
• Creating a Campaign
• Planning and Benefiting from Strategy
Keywords Research
• Introduction to keywords
• Choosing the right keywords based on the business angle and what customers search on search engine
• Various types of keyword match and the significance of each keyword match type
Google Analytics – An Overview
• Basics of google analytics
• Importance of various dimensions and metrics and how they can impact your website
• Deep dive into how to setup your account and grant the permissions to other users
• Creating PPC ad campaigns
Google Analytics – KPIs & Tools Integration
• Working with the various metrics in Google ad campaigns
• Monitoring the right metrics
• Measuring the performance of ads
• Concept of Conversion Tracking and ways to set up Conversion Tracking
• Track Code in website and Verifying Conversion statistics
Google Analytics – Audience Reports & Analysis
Google Analytics – Behaviour Analysis
Google AdWords Express
• Overview of Google AdWords Express
• How it is different from Google AdWords
• Features and Benefits of AdWords Express
• Getting the right performance of ads
Reporting in PPC
Extracting reports with Google AdWords, KPI’s, reporting segments, and other useful reports in Google AdWords.
Introduction to remarketing
Introduction to remarketing, remarketing campaign setup, remarketing List Creation, creating advanced level Lists
Got a question for us? Please mention it in the comments section and we will get back to you.

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