Google+ may be a social networking platform served by Google and relished by many users. Besides being a networking platform, it’s a channel to form you known to look engines. Your presence on Google+ helps in improving your local search visibility. you’ll follow people in ‘Circles’ on Google+ for sharing information.

Advantages of Google+

Branding − Google will fetch data from Google+ for brand-named keywords. Your presence on Google+ marks up high on SERP.
Improved Search Rankings − Shares (+1) are like social recommendations that affect your search rankings.
Link Building − One link on Google+ acts together backlink for your website. Your link gets submitted to Google’s index straightaway.
Quality Reviews − Google flashes the ratings and therefore the reviews you’ve got received, making your business more compelling.
Appear in Local Carousal − you’ll mark the presence of your business on Google+ to be more visible.

Creating a Business Page on Google+

Create a Google+ account. Visit Google+ search for ‘create Google+ page’ options. Follow Up! choose between the displayed options. you’ll encounter −

Local Business or Place
Product or Brand
Company, Institution, or Organization
Arts, Entertainment, or Sports
Other

Upon selecting the most category, you’ll be shown sub-categories to showcase your business with more details. Select your sub-categories and move to next.

Add some basic information describing your business, provide your website link (optional), and choose a category your content is acceptable for.

Check “I comply with the Pages Terms…..” and Continue….

Page Customization

Add a canopy photo and a profile picture. you’ll either select them from your device or can import from Picasa (if you’re a lively user).

Under Story, add a tagline and a storyline. Fill your contact information. Click the ‘finish’ button.

Use the ‘About’ section to form up how people see your business page. Add people in a circle to urge the communication going.

You are ready together with your Google business page. Start sharing contents…!!

+1 & Sharing

Google created ‘+1’ and ‘share’ buttons for straightforward and painless content sharing. Earlier, sharing was capsuled in +1. Users who liked a post weren’t having the ability to share it in their circle.

‘+1’ is for those users who want to precise their preference for the content. “Yes i prefer it, it had been helpful”.
‘Share’ is for users want to share the content to form it available to others.

Integrate Google+ Business Page on Your Blog or Website

There are some ways to try to to it. you ought to implement as many as possible.

+1 Button − Use plugins like WPSocialite to embed Google +1 button on your page to direct traffic through Google+. it’s always an honest strategy to broadcast content on Google+. There are some ways you’ll implement to urge more followers for your Google+ business page.
Share content from your personal profile − you’ll make the foremost of your personal profile by sharing content among your connections. It are often then accessed by your followers et al. who are connected with them.
Use Hashtags − once you use hashtags, your post get categorized to a specific stream. Anyone checking out that specific keyword can easily avail your content.
Follow what’s in trend − steel oneself against memes by building an article calendar with contents fabricated with hashtags supported upcoming events.
Follow ‘hot & recommended’ tab − Share content enough times to trigger the algorithm to notify Google+ about your content.
Request people to follow − Include a compelling call-to-action in your post that instructs people humbly. Give them perks for sharing.
Segment your followers in a circle − Create a replacement circle category-wise. this may expose your content to other circles within the same category.
Add a Google+ Badge − Adding badges make it easy for people to feature you during a circle. It even notifies you when someone follows your page.
Use +Post Ads − It helps you to display your content to millions who are a neighborhood of the Google Display Network.

Increase Followers on Google+

Promote your business on Google+ to tap the facility of networking sites. the target is to attach as many of us as possible to your business. so as to succeed through Google+, you would like to try to to the subsequent −

Embed Google+ badge on your website to bind users. It allows users to follow you without quitting from your badge.
Provide users something meaningful and useful. Keep your posts up so far .
Express your business with clear and attractive photos.
Use Google+ as your business page. Use the page when interacting with communities.
Hold Google+ Hangouts. you’ll stream videos with participants and users to urge your message going.
Participate in communities associated with your business.

Promote Your Business on Google+

Promote your Google+ page. Your business is automatically promoted…

Google+ are often a source which will draw immense traffic to your website. to market your business using Google+, attempt to use all its available features. Google+ helps your website stand out among millions. It gives your website a measurable momentum and continuous growth. you’ll easily integrate other services (YouTube, Hangout, etc.) to avail maximum benefit. It helps you build credibility.

Tips and Tricks

Make a descriptive business page. Include site URL and implement an honest call-to-action to compel users to go to your website. Embed cover photos associated with your business.
Create circles and segment them in themes. Share content in your circle. this is often the simplest thanks to make a post viral.
Engage in communities. Revert nicely on comments and feedbacks. participate in dialogues. Your response must be personalized.

Google+ Tools

Google+ provides quite few useful tools, a number of which are listed here −

DoShare − it’s a Google Chrome extension that allows you to write and schedule your updates on Google+ Page.
SproutSocial − it’s a management tool that allows you to manage social networking sites like Twitter, Facebook, Google+, etc. for your website.
Buffer − you’ll schedule your updates during a buffer calendar to line up and organize your posts.
Hootsuite − it’s a social media dashboard that permits you to schedule, create, and keep track of your content. you’ll manage multiple streams in one place.
Rival IQ − it’s a competitor research tool that allows you to monitor your flow on Google+ so on allow you to make the foremost of Google+.
Circle Count − It helps you explore circles and communities for your brand. It allows you to live the effectiveness of your content.
Circloscope − It helps to filter, remove, and un-circle inactive users. it’s available in paid and free versions.

So, this brings us to the end of blog. This Tecklearn ‘Social Media Marketing using Google Plus’ blog helps you with commonly asked questions if you are looking out for a job in SEO and Digital Marketing. If you wish to learn SEO and build a career in Digital Marketing and SEO domain, then check out our interactive, SEM and Digital Marketing Training, that comes with 24*7 support to guide you throughout your learning period. Please find the link for course details:

https://www.tecklearn.com/course/sem-and-ppc/

SEM and Digital Marketing Training

About the Course

Tecklearn’s Search Engine Marketing involves promoting your brand’s presence through paid advertising via search engines. This Search Engine Marketing certification training course includes detailed study of PPC, Google AdWords, building paid advertising campaigns, tracking, optimizing and remarketing. You will gain hands-on experience through live projects to understand the requirements of the industry.

Why Should you take SEM and Digital Marketing Training?

Digital Marketing Industry Worth $62 Billion – The Wall Street Journal
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What you will Learn in this Course?

Introduction to Search Engine Marketing

Importance of search engine marketing
Benefits of online advertising Versus other forms of advertising
Advertising on search engines such as Google, Bing, Yahoo and networks & websites

Building a Sustainable Social Media Strategy

Social Media Challenges
Strategy Building
Creating a Campaign
Planning and Benefiting from Strategy

Keywords Research

Introduction to keywords
Choosing the right keywords based on the business angle and what customers search on search engine
Various types of keyword match and the significance of each keyword match type

Google Analytics – An Overview

Basics of google analytics
Importance of various dimensions and metrics and how they can impact your website
Deep dive into how to setup your account and grant the permissions to other users
Creating PPC ad campaigns

Google Analytics – KPIs & Tools Integration

Working with the various metrics in Google ad campaigns
Monitoring the right metrics
Measuring the performance of ads
Concept of Conversion Tracking and ways to set up Conversion Tracking
Track Code in website and Verifying Conversion statistics

Google Analytics – Audience Reports & Analysis

Google Analytics – Behaviour Analysis

Google AdWords Express

Overview of Google AdWords Express
How it is different from Google AdWords
Features and Benefits of AdWords Express
Getting the right performance of ads

Reporting in PPC

Extracting reports with Google AdWords, KPI’s, reporting segments, and other useful reports in Google AdWords.

Introduction to remarketing

Introduction to remarketing, remarketing campaign setup, remarketing List Creation, creating advanced level Lists

Got a question for us? Please mention it in the comments section and we will get back to you.

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