Mobile marketing is marketing on or with a mobile device, like a smartphone. Mobile marketing can provide the purchasers with time and site sensitive, personalized information that promotes goods, services, and ideas.

Mobile marketing is analogous to advertising delivered over other electronic channels like text, graphic and voice messages.
• SMS messaging (text messaging) is currently the foremost common delivery channel for mobile marketing.
• Search engine marketing is that the second-most common channel, followed by display-based campaigns.

New Mobile Marketing Channels

The expanding capabilities of mobile devices enable new sorts of interactive marketing. New mobile marketing channels include −
• Location-based Service (LBS) involves detecting the world the user is connecting from (geolocation) and sending marketing messages for businesses therein area.
• Augmented reality mobile campaigns overlays the user’s phone display with location-specific information about businesses and products.
• 2D barcodes are barcodes that scan vertically also as horizontally to incorporate far more information. A mobile user can scan barcodes within the environment to access associated information.
• GPS messaging involves location-specific messages that the user picks up when he comes into range.

Ways to Drive Conversions

Beyond having a mobile-optimized site or app, certain strategies are more likely to enhance the user experience, while boosting sales. during this section, we’ll discuss the four ways to drive engagement and conversions.

Optimize for micro-moments

Increasingly, users address their mobile devices for quick, in-the-moment advice, help, or information. rather than sitting right down to research a subject or issue thorough , they’re more likely to require immediate action, and to expect instantaneous answers.

Use QR codes to streamline user experience

One way to supply relevant information as quickly and seamlessly as possible to mobile users is thru the utilization of QR codes. Whatever you’re using QR codes for, they ought to ideally act as shortcuts for getting valuable information into the hands of your customers and prospects.

Use hyperlocal marketing

More than ever before, consumers are turning to their smartphones for location-specific information. And not just citywide information – but hyperlocal supported very small, specific geographical locations (like neighborhoods or maybe specific streets).

Use SMS marketing

Use SMS marketing to attach with users on-the-go. a couple of ways to try to this include offering incentives, publicizing sales and events, sending appointment reminders, and sharing customer surveys.
So, this brings us to the end of blog. This Tecklearn ‘Understanding Mobile Marketing’ blog helps you with commonly asked questions if you are looking out for a job in SEO and Digital Marketing. If you wish to learn SEO and build a career in Digital Marketing and SEO domain, then check out our interactive, SEM and Digital Marketing Training, that comes with 24*7 support to guide you throughout your learning period. Please find the link for course details:

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Keywords Research
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Google Analytics – An Overview
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Google Analytics – KPIs & Tools Integration
• Working with the various metrics in Google ad campaigns
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Google Analytics – Behaviour Analysis
Google AdWords Express
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