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Social Media Marketing using Blogs

A blog is essentially a ‘weblog’, a sort of website, a journal that’s updated regularly. it’s a discussion platform besides being a content achieve. People can discuss a subject on a blog and discuss posts. it’s basically travel by a private or a little group.

Blogging

Every activity and skillset that’s required to manage a blog comes under the purview of Blogging, for instance , writing posts, publishing them, designing, social marketing, etc. In simple words, blogging is that the process of adding new content to a blog and updating it at regular intervals.

• Blogger (Person) − Person involved in blogging is named a ‘blogger’.

• Blogger (Service) − it’s a service provided by Google that permits us to compose a post, edit, update, and manage it. you’ll customize your blogs easily with the assistance of a ‘blogger’. It allows you to share what’s on your mind and earn money. it’s a convenient platform for avid also as novice users. No technical knowledge or coding is required. It runs directly on Google servers and is impossible to hack.

• WordPress − It’s a free software to make and customize an enquiry engine friendly website or a blog. variety of themes and plugins are available to rework your website as needed . Approximately 70 million people are a neighborhood of WordPress community. WordPress is out there in both free and premium plans.

• Blogspot − Blogspot may be a free web hosting service gifted to web developers by Google. It helps Google Blogger in delivering its service. We cannot use the other platform to use it.

• Tumbler − it’s a microblogging platform that permits us to form a blog and customize it. We may use stories, images, videos, audio, etc. Bloggers can either keep their blogs private or follow other blogs.

Advantages of Blogging

• Better online influence. It assists in making impressions in grabbing an honest profile.

• It forms an honest source of income. Pat Flynn earns $100,000 per annum from his blog ‘Green Exam Academy’.

• Maintaining a blog can help improve your writing skills.

• A blogger can easily become a printed author.

• You can get instant feedbacks within the sort of comments, shares, etc.

• Bloggers are often sound learners, as they have a tendency to read and have interaction more in such content.

• Get an extended fan following list.

• Blogs can assist you build a robust network.

• Maintaining a blog can assist you improve your technical skills on WordPress, SEO, etc.

• Sell Online − Blogs are often an excellent virtual store.

• Express yourself − Blogging may be a good way to share your ideas through inspirational means.

• Blogging is a simple , yet a sure thanks to build trust online.

Setting a Blog using WordPress

You can create blogs on many platforms. they will be either free or paid. Here is how you’ll create a blog using WordPress −

• Create your account on WordPress.com. Enter your name and Email address and other required details.

• Select an internet address; it are often either free or premium.

• Choose an appropriate WordPress plan.

• Set up your profile and build your profile page.

• Configure site settings like Site Title and tagline.

Setting a Blog using Blogger

Blogger.com may be a popular platform that’s getting used widely for creating ready-to-post blogs. Follow the steps given below to make a blog using blogger −

• Sign up and make an account on www.blogger.com.

• Enter display name and click on ‘create your blog now’.

• Choose your blog title and URL. Verify whether it’s available.

• Choose a desirable template from the given options.

• You would encounter the ‘posting’ tab. Create post, edit posts, and page here.

• Enter the title of your post on the ‘title’ tab.

• The remainder of your post goes within the ‘Compose’ text editor. you’ll customize your post by editing its font, size, text color, etc. ‘Edit HTML’ option is out there to insert your content in HTML format.

• Select ‘post option’ if you would like to enable readers’ comment.

• Save once you’re through with it. you’ll preview the ultimate page before publishing it. Click ‘Publish’ to publish the post directly.

Blog Promotion

You can take the subsequent measures to market your blog −

• Connect your blog to Google+ to permit auto-sharing.

• Post quality content and post regularly.

• Write program friendly content.

• Have an Email button so as to receive feedback from your readers.

• Use your blog link in mail signatures.

• Enable site feed to let more and more people subscribe your content.

• Add your blog to Blogger’s listings. Submit your URL to blog directories.

• Actively discuss other’s posts. This way, your profile gets more exposure.

• Participate in online forums.

• Use social media for branding.

• Hold a contest or a carnival.

• Write as a guest blogger. Write multiple pages and link them together.

Blog Commenting

Commenting on a blog is an art. you would like to place some effort to post comments that catch users’ attention.

• Add a couple of attractive phrases with exclamation point to draw attention.

• Comment as early as possible, because the first few comments are those read by most.

• Refrain yourself from over-promoting.

• Don’t be rude or use offensive language.

• Include questions in your comments. They seek more attention.

• Be influencing by updating a piece of writing .

So, this brings us to the end of blog. This Tecklearn ‘Social Media Marketing using Blogs’ blog helps you with commonly asked questions if you are looking out for a job in SEO and Digital Marketing. If you wish to learn SEO and build a career in Digital Marketing and SEO domain, then check out our interactive, SEM and Digital Marketing Training, that comes with 24*7 support to guide you throughout your learning period. Please find the link for course details:

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SEM and Digital Marketing Training

About the Course

Tecklearn’s Search Engine Marketing involves promoting your brand’s presence through paid advertising via search engines. This Search Engine Marketing certification training course includes detailed study of PPC, Google AdWords, building paid advertising campaigns, tracking, optimizing and remarketing. You will gain hands-on experience through live projects to understand the requirements of the industry.

Why Should you take SEM and Digital Marketing Training?

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What you will Learn in this Course?

Introduction to Search Engine Marketing

• Importance of search engine marketing

• Benefits of online advertising Versus other forms of advertising

• Advertising on search engines such as Google, Bing, Yahoo and networks & websites

Building a Sustainable Social Media Strategy

• Social Media Challenges

• Strategy Building

• Creating a Campaign

• Planning and Benefiting from Strategy

Keywords Research

• Introduction to keywords

• Choosing the right keywords based on the business angle and what customers search on search engine

• Various types of keyword match and the significance of each keyword match type

Google Analytics – An Overview

• Basics of google analytics

• Importance of various dimensions and metrics and how they can impact your website

• Deep dive into how to setup your account and grant the permissions to other users

• Creating PPC ad campaigns

Google Analytics – KPIs & Tools Integration

• Working with the various metrics in Google ad campaigns

• Monitoring the right metrics

• Measuring the performance of ads

• Concept of Conversion Tracking and ways to set up Conversion Tracking

• Track Code in website and Verifying Conversion statistics

Google Analytics – Audience Reports & Analysis

Google Analytics – Behaviour Analysis

Google AdWords Express

• Overview of Google AdWords Express

• How it is different from Google AdWords

• Features and Benefits of AdWords Express

• Getting the right performance of ads

Reporting in PPC

Extracting reports with Google AdWords, KPI’s, reporting segments, and other useful reports in Google AdWords.

Introduction to remarketing

Introduction to remarketing, remarketing campaign setup, remarketing List Creation, creating advanced level Lists

Got a question for us? Please mention it in the comments section and we will get back to you.

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