Digital marketing is all about the tactics for brand marketing via online channels. It includes various techniques like SEO, SEM, Link building, Email marketing, PPC, Affiliate Marketing, etc.

What are the different types of Digital Marketing?

Different Digital Marketing aspects –

Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Content Marketing
Email Marketing
Social Media Marketing

Name some useful Digital Marketing tools.

Keyword Discovery
RankWatch
Moz
Alexa Ranking
Google Analytics
Crazy Egg Heatmaps
Favicon Generator
XML Sitemap Generator
SubmitExpress Link Popularity
Digital Point Keyword Tracker
Google Trends
Google Keyword Planner
Kissmetrics
SEMrush
Ahrefs
Buzzsumo
AdExpresso
Buffer App
MailChimp
Unbounce
Hasoffers

How can you categorize Digital marketing?

Inbound Marketing	Outbound Marketing
Pulls in interested costumers	Pushes regardless of interest
Written according to the consumer’s needs	Written according to the product’s needs
A part of content consumption	Disrupts content consumption
Natural habitat: blogs, social media, search, influencer marketing, opt-in emails.	Natural habitat: display ads, telemarketer scripts, magazines, TV ads, billboards.

What are the most effective ways to increase traffic to your website?

The most popular and effective ways to increase traffic to your website are-

Paid search
Display advertising
Content marketing
Writing crisp headlines
SEO activities
Content optimization
Targeting long-tail keywords
Guest blogging
Seeking referral traffic
Posting content on LinkedIn
Linking Internally
Email marketing

Define SEO.

SEO or Search Engine Optimization is the process of increasing the uantity and quality of website traffic by increasing the visibility to users of a web search engine. SEO is the practice of getting traffic from the organic, editorial or natural search results on search engines.

What are the different types of SEO?

White hat SEO – It is the most popular SEO techniue that utilizes methods and techniues to improve search engine rankings of a site which do not run afoul of search engine guidelines. White hat SEO uses techniues like high-quality content, link acuisition, website HTML optimization, and restructuring. With White hat SEO, you can expect a long-lasting growth in your rankings.

Black hat SEO – It exploits the various weaknesses in the search engines algorithms to get high rankings. The Black hat SEO is not in accordance with the SEO guidelines set by search engines. Some of the black hat SEO techniues are keyword stuffing, link spam, hidden text, hidden link. Using these techniues, you can expect unpredictable, uick but short-lasting growth in rankings.

Grey hat SEO – Grey hat SEO is neither black nor white, it rather combines both. It is a transformation from black SEO techniques to white SEO techniques and from white SEO techniques to black SEO techniques.

Explain keywords in Digital marketing? How important is it for SEO?

A keyword is the most significant and fundamental element of Search Engine Optimization. Users use keywords to search for a product or service on the internet.

Keywords are the core of all your SEO efforts. They are crucial for better rankings in the search engine result pages (SERPs). It is really important to make your website SEO optimized for keywords that are relevant to your business. This would help your website’s pages to rank higher in search engines which makes it easier for people to find your website.

What is the difference between SEO and SEM?

SEO enables your website to appear in search engine result pages while SEM is search engine marketing to purchase a space in search engine result page.

What is the use of anchor tag in SEO?

The anchor text is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the page ranking in search engines.

What are the key areas where you can use keywords to optimize your site ranking?

For better page ranking, keywords can be used in the following areas-

Website URL
Website Title
Meta tag
Web page content
Body text
Headlines

What are on-page and off-page optimization?

On-page	Off-page
It refers to factors that you can optimize on your own website to grow traffic.	Of-page SEO is all about your online reputation. It includes acquiring backlinks for your page from the authority sites in your niche.
The main components involved in on-page optimization are – Title of the page, Meta description tag, Optimized Image with alt tags, URL structure, High-qquality content, Optimized internal links.	The main components involved in off-page optimization are – Acquiring Backlinks, leveraging social interaction with your site, promote your content via social channels, Add social book markings, Guest Blogging

Explain PPC or Pay Per Click advertising?

In Pay Per Click advertising, advertisers pay the publisher (website owner or a host of the website) when the ad is clicked.

Explain Google Adwords.

Google AdWords is an online advertising service, by Google, to help marketers reach their customers instantly. Businesses use this service to display ads on Google and its advertising network. It is the most famous Pay-Per-Click advertising system in the world. Adwords allow businesses to set a budget for ads and the payments happen when people click on the ads. Google Adwords service focuses on keywords.

Name some of the Google AdWords ad extensions?

Call extensions
Callout Extension
Promote extension
Structured snippet extension
Sitelink extension
Affiliate location extension
App extension

Explain how AdWords work.

Adwords deal with offering framework. If the offering costs high, your promotion will show up over the Google page. Adwords deals with pay per click which means you pay the sum you have offered if somebody taps on your advertisement because of web seek.

Explain Google AdWords Remarketing.

Google AdWords Remarketing is referred to a targeted marketing strategy that assists the marketers to reach out to people who visited their site previously but did not complete the purchase. Remarketing helps target the right people at the right time with the right ad. It helps increase conversion rates as the past site visitors may already be familiar with your brand and turn into prospective customers easily.

What is the limit for the characters in Adwords Ads?

The headlines and sub-headlines should not be more than 30 characters and the descriptions should be within 90 characters.

What can be the ideal approach for effective PPC campaigns?

Add more PPC keywords to expand the reach
Split ads into smaller segments to have a better Click Through Rate (CTR)
Review non-performing PPC keywords
Refine landing pages to align with search queries
Improve campaign relevancy by adding negative keywords

What can you do to improve your conversion rates?

Increased conversion rates can be achieved by testing different website elements, especially on a landing page. Also, you can experiment with functionality, layout, and style on landing pages.

Explain a responsive web design?

Responsive web design makes web pages perform well on different devices like desktop, mobile, and tablet. It ensures that the user has a great viewing experience no matter what device they use to access your website. The practice of a responsive design consists of a mix of flexible layouts, images, grids, and the use of CSS media queries.

What is the difference between direct marketing and branding?

In the case of branding, the advertiser has to expose his brand to websites and applications that have a higher audience reach. The most known methods are YouTube ads, display target ads, custom ads, and remarketing.

In the case of direct marketing, the advertiser is interested mostly in establishing communication with his target audience through different mediums like emails, mails, pamphlets, catalogs, flyers, etc.

The basic difference between them is that branding is done to build awareness, whereas direct marketing help companies to reach out to their customers directly.

What are the limitations of Online Marketing?

Intense Competition: Since online marketing is easily accessible and cost-effective, it has become a preferred method for most of the brands. Therefore, it is an uphill task to get noticed amongst such intense competition.

It can get overwhelming: There is so much information and data and an onslaught of tools that it’s easy to get overwhelmed and get confused. It takes a lot of practice and experience to get your head around all of it.

Analytics is only as good its user: There is analytics for everything but you can’t do anything with plain data unless you know how to read and make use of it. It can become misleading sometimes and you can get stuck in chasing vain metrics and burning cash at the wrong places.

Why is online marketing preferred more than offline marketing?

Online marketing is preferred over offline marketing for the following reasons –

You can tap a larger audience and expand geographically easily
Information is immediately available online
Interact with customers easier and get in touch faster
Better tracking

Name some PPC (Pay-Per-Click) tools?

SEMrush
Optimizely
Unbounce
Keyword planner
Adwords Editor
AdWords Wrapper

How can you use social media for marketing?

Social media marketing involves creating and sharing content on social media channels to achieve your marketing and branding goals. It includes different activities like posting images, videos, and other content that drives audience engagement.

Social media marketing can help you by increasing website traffic, building conversions, increasing brand awareness and improving communication and interaction with target audiences.

What do you know about Email Marketing?

Email marketing is a highly effective Digital Marketing strategy of sending emails to target leads and customers. Effective marketing emails convert leads into customers and turn one-time buyers into loyal fans.

What is Content Marketing?

Content marketing is a strategic approach focused on creating and distributing relevant, valuable, and consistent content to attract and retain a clearly-defined audience and drive profitable customer action. The key reasons for enterprises to use content marketing are –

Increased sales
Cost savings
Better customers who have more loyalty

How should companies measure Social Media Marketing Success?

Success is measured by utilizing different metrics – traffic, leads, and clients. Counting the number of followers on your channels can help you know your social media reach. The factors that define success is how many people social media drives to your website, how many of them are ualified leads, and how many of them become costumers.

What is AMP?

AMP is short for Accelerated Mobile Pages. It is a project from Twitter and Google to make fast mobile pages. AMP is an open-source library that helps create a lightweight and fast loading web page. It enables marketers and publishers to create mobile-friendly web pages, which can be supported at different platforms and is compatible with all types of browsers.

What KPIs do you use in social media reporting?

The popular key performance indicators in social media reporting are –

Reach
Engagement
Leads
Conversions
Likes
Shares
Traffic data
Leads
Active followers
Brand mentions

What are long-tail keywords?

A long-term word is a keyword phrase containing 4+ words that make the search results more specific. Long-tail keywords get low search traffic, but they rank better than single-word keywords.

Explain what is the significance of CTR and how do you calculate it?

CTR represents Click through rate that represents the number of guests visiting your promotion on the website page. The equation for ascertaining CTR = Number of snap/Number of impressions * 100.

What are the four C’s of Digital Marketing?

Customer – Who sees the message

Content – The message customer sees

Context – Why the Customer sees the message.

Conversation – Happens between you and your customer.

What are the 3 ingredients of Digital Marketing?

The 3 ingredients of Digital Marketing are-

Traffic
Insights
Sale

Which platform would you prefer to put Job-related advertisements?

LinkedIn. Since it is usually accessed by professionals and job seekers so your advertisement will reach the required audience.

Mention some bidding options.

Cost Per Click (CPC)
Cost Per Thousand Impressions(CPI)
Cost Per Action/Acquisition (CPA)

Why should you use YouTube for Digital Marketing?

With YouTube, you can present a better picture of the brand by creating interesting videos, which can help boost SEO traffic, expand social reach, create brand awareness, and improve the ROI.

How can you drive digital traffic to our site immediately?

Leveraging social media with posts that link back to your site is one key way to funnel traffic to your website within a shorter time frame. Also, posts that include promotions, giveaways, contests, and other engaging, time-sensitive material can be effective. Additionally, generating leads through engagement in online public relations – such as answering queries where you function as a subject expert, or writing a press release for online distribution – are also some strong tactics for uickly amassing traffic.

What is conversion optimization?

Conversion optimization is a practice of determining how a website can increase the ratio of visitors to actual customers. A conversion is a site visitor who has taken a desired action rather than simply viewing content and leaving. One way to optimize conversions is to conduct A/B testing, which runs two web pages with altered designs or content to see which yields more conversions.

How to measure the ROI of any channel?

To calculate the ROI of a marketing campaign, integrate it into the overall business line calculation. Take the sales growth from the product line, subtract the marketing costs, and divide by the marketing cost.

(Sales Growth – Marketing Cost) / Marketing Cost = ROI

What is the difference between CPC and EPC?

CPC is the cost per click, a model used to price many PPC or pay per click advertising models like Google’s AdWords.

EPC (Earnings per 100 clicks) is used within the realm of affiliate marketing to measure average earnings within the 7 day period that an affiliate can expect to earn for every 100 clicks they generate.

Differentiate between AdWords and AdSense.

AdWords enables businesses to advertise on Google’s network and AdSense enables publishers to reserve space for AdWords placements on their website. Both AdWords and AdSense work together to complete Google’s advertising network: website owners put up space for Google’s ads (AdSense) and businesses set budgets and ads to display on Advertising network (AdWords).

Differentiate between No-follow and Do-follow links in SEO.

No-follow link instructs search engines bots that a hyperlink should not influence the link target’s ranking in the search engine index. It reduces the effectiveness of search engine spams and improves the quality of search engine results.

Do-follow links allow search engines to follow them and reach your website, giving the link juice and a backlink.

Difference page views and sessions.

A session is a single visit to your website but pageviews represent the individual time a page on your website is loaded by a User. A single Session can include many Pageviews if a user navigates to any other web pages on your website without leaving.

What are the WebMaster tools?

Google Webmaster Tools is a collection of web utilities that help website owners ensure that their site is Google-friendly. These tools have many applications like getting data about incoming search traffic, requesting Google to crawl and index the website, viewing crawl error reports, etc.

Name 3 email marketing tools.

Campaign Monitor, Litmus, MailGenius.

Differentiate between content and context in marketing.

Content is the material contained within the work that’s available for the audience while context is the positioning of the content, storyline or purpose which provides value to the audience.

Differentiate between Google Adword and Double Click.

Google Ads is a paid advertising platform where advertisers participate in an ad auction and their ads are shown based on various metrics while DoubleClick is an ad management platform for publishers to serve ads for advertisers.

What attracted you to the Digital Marketing industry?

With this question, the interviewer needs to know your commitment to the industry. Therefore, it is important to show full commitment and enthusiasm for the industry.

Talk about the potential you see in Digital Marketing in near and long-term future. This would showcase that you’re well-read and updated about your chosen field.

How will your experience benefit our Digital Marketing business?

Here you must talk about your personal experience and how your skills will benefit the business. Try to focus on your unique abilities and talk about what makes you different from the rest of the applicants. Talk in terms of knowledge, skills, and experience you have got so far.

How do you stay updated with the latest Digital Marketing trends?

Since Digital Marketing is a dynamic field, it is important to stay updated with the blogs, books, podcasts, and webinars to go for. Some of the popular resources to stay updated on Digital Marketing are websites like Mashable, WordStream Blog, Social Media Examiner, Neil Patel Blog, etc.

Do you think Digital Marketing will replace traditional marketing practices in the near future?

This question would reveal the level of your professional knowledge. Hence, build your answer with personal opinions, don’t just go with what you have heard.

One thing that can be safely said is that it is unlikely that Digital Marketing will completely replace traditional marketing in the near future. Rather marketers are integrating both the platforms to optimize their plans for optimum ROI. Instead of replacing each other, both traditional and digital marketing are becoming complementary to each other.

How will you rate yourself on the scale of 1 to 10 based on your knowledge of Digital Marketing?

With this question, the interviewer wants to learn if you are acquainted with your strengths and weaknesses. Make sure you do not overestimate or underestimate yourself.

Do analyze what are the skills and knowledge you possess and the quantum of work you need to learn.

Which is essential: the number of engagements or the likes/followers?

Social media is not just about the number of followers or likes. Because unless these followers and likes convert into sales or boost your business, there is no point running after increasing them. Therefore, engagement is better than followers or likes.

Define a user journey of an online shopper.

The journey of an online shopper has 4 steps –

Awareness: When consumers discover your brand.
Consideration: Potential customers search to check if you offer the products they need.
Preference: Online shoppers establish a preference in terms of which website they want to purchase from, based on their research.
Purchase: Customer makes a purchase decision.

What made you apply for this position in the digital marketing field?

With this question, the employer needs to know about the business you have worked in and what made you apply here. The role? The salary? The company? Or the location?

What are the skills needed for Digital Marketing?

Digital Marketing is an amalgamation of innovation, creativity, and analytics, one should have a creative mind, data analysis skills, writing and editing skills, and technical skills to be a successful digital marketer.

What is it that you like the least about Digital Marketing?

This question is a bit tricky. You just have to think of a part of your role you enjoy the least, as there is always something, small or big that every person does not like about their job. Show your passion and skills for the overall sector to convince the interviewer.

Has your degree benefited your digital marketing career?

This answer will be related to your graduate course. Mention all the subjects you opted at your university which can be beneficial for the business in the long run.

How are you going to drag the attention of more potential buyers for the products /services offered by our business via social media channels?

Attention equals innovative content. If you produce good content and display it correctly to the right place at the right time it will definitely give the output. A few ways to engage your customers through social media are – crafting catchy headlines, posting quality visual media, hosting contests, ensuring your post has good content, focusing on your social presence, responding to comments in a timely manner, etc.

Do you find anything wrong with the Digital Marketing tactics that we are adhering to right now? If yes, how would you like to change it?

This question is to check that you are well acquainted with everything regarding the company you have applied for. Here you can go with proving 3 points-

You have carefully assessed the prevailing tactics and strategies of the company.
You are honest about their shortcomings which you have identified.
Offer a few effective strategies for proving that you are beyond the critics.

How can you generate leads?

Describe the lead generation process by Sales Funnel and other digital marketing techniques like engaging directly with leads, investing in the latest technologies, optimizing informative content, automating your marketing, etc.

What’s your strategy you are following to rank a keyword?

Ranking for a keyword is a repeatable process, you won’t get the results you want 100% of the time, especially if the keyword you’re trying to rank for is a popular keyword. But content marketing and SEO practices like keyword research, checking out the competition, conceptualize the content, optimizing for your keyword, etc. can help you with the rankings.

Do you know the latest Digital Marketing trends?

Here are some Digital Marketing trends

Voice Search
Smarter Chat
Augmented and Virtual Reality Marketing
Live Videos
Engagement-Based Email Marketing
Browser Push Notifications
Content Personalization

What off-page SEO tools do you use for backlinks?

Ahref, semrush, ravan, backlinkwatch, etc.

What do you know about Viral Marketing?

Viral marketing is a business strategy that uses existing social networks to promote a product. It refers to how consumers spread information about a product to people in their social networks.

What is your approach to edit a copy?

The correct approach to edit a copy is –

Trim the fat
Cut the convoluted words
Take a laser, not a shotgun approach
Use online proofreading tools
Do not repeat yourself

How will you set-up, track and analyze whether a campaign you conducted was a success?

Here you can discuss the campaign’s driving goals which can vary from enhancing brand awareness, lead generation or boosting up social media followers. You need to about tracking the campaign’s progress via Google Analytics and other monitoring tools for staying updated with the campaign progress. It is essential that you mention your visions upon which you can act.

What is your major expertise in Digital Marketing?

The market is too vast in terms of Digital Marketing and there are so many things to do in this market. Talk about your expertise and back them up with some examples according to your experience.

Why would our company need your expertise in Digital Marketing?

Looking at the latest trends, a digital marketing expert will possess analytical and social skills to identify your target audience and understand who your customers are and what they need. The complete answer to this question would depend upon your experience and background.

Explain the process of Facebook Marketing?

For Facebook Marketing, sharing valuable content that connects with potential customers is your most important play. You can create a Facebook Marketing plan by defining your audience, setting goals, creating a business page on Fb, posting interesting content and incorporating Facebook ads.

What was your past experience in Digital Industry?

Elaborate your entire experience in the best way possible and mention your achievements with numbers and stats.

What is your approach to structuring a marketing budget?

Critical keys to plan and implement a marketing budget are –

Calculate the marketing budget and align your marketing goals with your company’s strategic goals.
Identify the marketing budget to develop a detailed marketing plan that supports your strategy.
Allocate your marketing budget dollars.
Implement the marketing budget plan.

What is your experience with co-marketing campaigns?

In a co-marketing partnership, both companies promote content or a product and share the results of that promotion. Explain the same with your experience.

How are you going to rate yourself on the scale measuring 1 to 10 based on your knowledge in the field of Digital Marketing knowledge?

Make sure neither to overestimate nor to underestimate yourself.

Through this question, the interviewer intends to learn if you are acquainted with your strengths as well as weaknesses.

Do analyze what knowledge and skills you possess and the quantum of work you need to learn.

Which is essential: engagement numbers or the likes/followers?

Now, it’s again a tricky question!

In case you are not curious enough and don’t like to explore, you will never get to know that social media is not just about the number of followers or likes.

If those followers and likes don’t convert into sales or boost your business, what is the point to run after increasing them?

Therefore, it is the engagement that is better than those followers or likes.

What made you apply for this position in digital marketing?

With the answer you give, the employer needs to know about the business you worked in and what made you apply here. The role? The company? The salary? Or the location? If it is the salary please hide it from the employer as you will get a bad impression in this regard.

How are you going to drag the attention of more and more potential buyers for the products /services offered by our business via Facebook or some other social media forum? Discuss.

This is again a tricky question to answer.

The interviewer intends to learn whether you have come up for the interview mugging up the answers or you are well acquainted with every aspect hitched to digital marketing and hence know who should be your target audience.

You should not talk regarding tactical approaches for taking marketing decisions. Instead, you should take time for taking few stepping back and analyzing the situation minutely before ending up with a solution.

Ask your interviewer some questions like ‘Are you intending to read something or especially jump to what you intend to have?’ His/her answer to this question will help you land up with the right answer meeting the situation.

Do you find anything wrong with the digital marketing tactics that we are adhering to right now? How would you like to change it?

Here comes that question demanding you to be well acquainted with everything regarding the company you have applied for.

Thus, it is always better to conduct research and minutely go through the website of the company, check its social media profiles and also get a complete idea regarding their clients.

It will help you to answer the question thrown to you strategically.

It is good to point out the mistakes hitched to their company but doesn’t land up with a particular solution.

Here you can go with proving these 3 points when answering to the above-mentioned question:

You have carefully assessed the prevailing tactics and the strategies of the company.

You are very honest about their shortcomings that you have identified.

Offer a few effective strategies for proving that you are beyond the critics.

Digital Marketing Manager

Here are a few questions and answers for the experienced digital marketing managers applying for this very post:

How are you going to set up-track-analyze whether a campaign you conducted was a success?

Here discuss the campaign’s driving goal which can vary from enhancing brand awareness, lead generation or boost up social media followers.

As per the objective of the campaign, there is the need to layout strategized planning.

You need to talk regarding tracking the campaign’s progress via Google Analytics or any other sort of monitoring tool for staying updated with the progress of the campaign.

Explain the manner you are going to take a leap. It is essential that you minutely mention your visions upon which you can act.

Read these below-mentioned points prior to going ahead with Digital Marketing interview and preparing yourself with the answers in case you are very adamant regarding your dream job in this very field.

Make use of all the information that is available to you

You have Google, Facebook, LinkedIn and many other social media platforms which bring various sort of information for your benefit. Do make efficient use of the same.

Live Broadcast for example, from Facebook Live, Periscope, Snapchat, etc. are considered as the next huge thing at present.

Do make utilization of all these sites for grabbing the latest information.

Make sure there you have an existing LinkedIn profile, and the same is updated from time to time

Get a LinkedIn profile and do make sure to update it from time to time. Do insert details about the current position you are serving as.

Update your educational qualifications as well as your skills in brief. Take assistance from panel members for making your LinkedIn profile perfect.

Optimize the LinkedIn profile

Ensure that the LinkedIn profile possesses a descriptive headline for letting the HR trace you easily. Make utilization of intellectual language for giving your profile an impressive appearance to the recruiters.

Be active on social media

The world is now growing socially. Hence for grabbing knowledge about the on-going activities, you need to be socially active.

Blogs are very important

If you don’t possess a personal blog, it is yet important to make the post on other blogs. The best is to get your blog created on Blogger and let people know you and love your writings.

Follow eminent industry leaders as well as their blogs

Do keep yourself up to date with the latest blog posts. Few useful resources and blogs you should be familiar with are:

HubSpot

Moz

Social Media Examiner

Web Marketing Academy

Search Engine Land

Neil Patel Blog

Implement your learning

Discuss how you are going to implement your learning via industry leaders and experts in the present day to day work. Share the ways in which you benefitted from the same.

Learn about budgeting

This is an essential task that you need to master on. Rather than going with banners and poster ads, take up social media apps as well as websites for reaching out to the mass.

Never part with honesty

Even not in your interview. Honesty is appreciated and will take you to the zenith of success in the long run.

Balance your personal and professional life

Personal life-related issues should not come into your professional career. Keep them away when you are working to reach success.

Why do you want a job in PPC?

You can expect a similar question in any of the industries you opt to go for the job. By asking this question interviewer wants to know why do you want to work in Pay Per Click and Advertising industry. Just make them clear about the desire to work and your passion for PPC. Also, you can say the challenging features of PPC industry and you wish to work with those challenges. Let them know you are not interested to work for a simple job, but prefer a job that challenges you daily. If you have any previous experience working in the PPC industry, you can quote one.

Do you know more about our company and our competitors? Say the PPC strategies used by us

These kinds of questions are asked to know how much time you have spent to know more about the organization before coming for the interview. Always do your homework before going for the interview. Learn about the company’s history, background, competitors and the methods to adopt good PPC work and also the strategies of competitors by reading every case study on their website. Joining for PPC training Kochi helps you to know every PPC strategy adopted by reputed organizations and also get to know the detailed PPC knowledge before appearing an interview.

Which search campaign you consider as the best one and explain why?

By raising this question, the interviewer wants to know your accomplishments on your resume. The best digital marketing training Kochi will help you to answer the question easily even if you are a fresher as there will be lots of practical sessions. List your successful PPC campaign and try to explain the feedbacks of the campaign. You can freely tell them about the objectives, targeted keywords and reason behind using the keywords and also the best result you have received.

Do you think Search Engine Marketing is important and why?

If you are fresher in the PPC industry, try to know about SEM along with PPC because there you start with the basics. SEM is one of the fastest marketing channels that are growing and also a cost-effective. Thus, an organization can build a good brand at generating leads and online sales. If an organization doesn’t go for SEM strategy, they are truly behind the competition.

What are the ways to measure the SEM efforts that are successful?

If your aim is to spread awareness, then tracking clicks and impressions on paid and organic search listings are possible. But if the objective is to quantify the brand performance, then measure through conversion rate. In order to generate qualified leads, it is better to track email queries or online registrations.

If the company is planning to expand the business to Australia, should it get listed on local search engines?

If listed on the local website directory or smaller regional directory, the company’s popularity can be increased by boosting search engine placement. Local directories that provide direct links to the website listed are available but other companies use scripts in order to track the clicks. This, in turn, drives the visitors to the website.

How to know the PPC landing page is good and attractive?

Digital marketing courses Kochi helps you to know every detail of PPC with a clear understanding. A good and attractive landing page looks like:

Many benefits

Trust symbols

Powerful headline

A clear call to action

Lead capture form

Mention some options for bidding

Bidding options are Cost Per Click (CPC), Cost Per Thousand Impressions (CPI), Cost Per Action (CPA).

How to create a PPC marketing plan if to increase website traffic?

It should be done through Click Through Rate (CTR). CTR is the rate at which PPC ads are being clicked. The formula is given as:

Click-Through Rate = total clicks on Ad/total impressions.

Mention some PPC tools that help you in work

Keyword planner

Ad preview and diagnostics

Change history

Display planner

Automated rules

Labels

How negative keywords influence in PPC?

Unqualified traffic is the leading cause of negative keywords.

How Google Adwords conversions can be tracked?

It can be done by:

Impression works out when a person views your ads but doesn’t click and cab be tracked using view-through conversions window choice.

Make sure rotation settings are optimized for clicks which means when ads are likely to be clicked AdWords will serve the ads.

The number of times customers click on the ads for the first time can be tracked and also how often they viewed before converting.

What is the range of keywords per group of ads?

Based on ad control, the number of keywords also changes. Usually, 10-20% of keywords will be fine. But many newcomers fill the ad groups with over 100 keywords but understand that it doesn’t work well. This is because representing many keywords for one ad group is difficult. Too many keywords will definitely lose ad relevance.

What bidding method should be chosen if to notify AdWords about money which is willing to pay?

CPA bidding method is the best when you want to notify the amount of money willing to pay for a conversion. CPA will reach the customers who are likely to convert. The types of CPA bidding are:

Target CPA, where the average amount willing to pay for a conversion and maximum CPA, maximum amount willing to pay for a conversion. Get acquainted with PPC training Kochi and you can easily get through the interview very easily.

Can you reduce paid media campaign cost without losing traffic?

When you answer this question, they will get to know if you can make a big difference in the business. Digital marketing classes Kochi helps you to answer the question. They don’t expect you to answer the question in detail, but you must be very crisp. Just research the organization’s current objective, activity and just think deeper about 3-4 changes you can bring to the company for instant success. Always outline the points you get and mention there are more ideas in order to yield a better rate of conversion.

Mention the difference between Google attribution and Google attribution 360?

In order to analyze campaigns and to fulfill advertisers’ requirements, Google attribution was introduced by Google. It includes the latest machine learning that allows marketers to measure marketing campaign influence across various channels of marketing.

The updated version of Google attribution is Google attribution 360. It includes DoubleClick Bid Manager, Google Analytics, DoubleClick Search and DoubleClick Campaign Manager to let you get all your marketing event information within 48 hours.

The main differences between Google attribution and Google attribution 360 are:

Google attribution is free and it provides Expanded Data Collection, Data Collection, Standard Reports, and 1P Bidding Integration.

Google attribution 360 is paid and it includes Data Collection, 1P bidding integration, Expanded Data Collection, and standard reports along with Digital Optimizer, Custom Configuration & Custom Dimensions, 3P Cost Data & Custom Data Upload, 3P bidding integration, Advanced Reports, Data Export, and Reprocessing.

While preparing for the interview, always try to know the basics in detail. Because sometimes you may know the answer but don’t know to explain it. Here are some basic questions and answers.

What are Adwords?

It assists in product and service marketing in a search engine and sites affiliated to that. When people search for phrases associated with the product or service, AdWords place a text ad.

Can you explain the impact of Ad rank on cost per click?

Ad ranks are nothing but the actual cost per click paid by opponents when other individuals click on their ads. The calculation of CPC goes like this, Price by you = Ad rank of the person below you / quality score + $0.01.

Mention some Google Adwords Ad extensions

Sitelink Extension

Structured snippet extension

Callout Extension

Message extension

Call Extensions

Promotion extension

Affiliate location extension

Location extension

App extension

Price extension

Review extension

Mention the limit for Adwords Ad characters?

The limits are:

Headline 1, 2 and 3 can be of 30 characters and description line 1 and 2 can be of 90 characters.

Adhering to these few digital marketing questions and answers for your interview will surely grant you success. Wish you luck with your dream job.

What is a 301 redirect? How different is it from a 302 Redirect?

The 301 redirect tells the user and search engine bots that the original web page has permanently moved to another location. 302, on the other hand, only serves as a temporary redirect and does not pass on the link juice to the new location.

Why are backlinks important in SEO?

Backlinks are external links to your website that can help with:

Improved credibility for your website
Increased domain authority
Gaining organic search ranking
Increased referral traffic

What are the best practices to rank your YouTube videos?

Create content that’s informative and engaging
Optimize your videos. Some ways to do this are:
The title needs to have a high search volume and low difficulty
The description needs to be relevant to the title you’ve chosen
Accurate and relevant video tags need to be used
Your title tag must be under 100 characters
Use a captivating thumbnail and relevant hashtag
Promote your content on other social media platforms

What is Mobile-First Indexing?

Google uses content that’s mobile-friendly for indexing and ranking websites. If your website has a responsive design, Google will rank it higher up on search engine results. It bases this ranking on how well your website performs on mobile devices.

List the most popular local SEO ranking factors.

Creating a webpage for each product and service
Opting for a business listing on the Google My Business webpage
Updating NAP citations on your website and maintaining consistency
Embedding a google map
Optimizing your meta tags and content
Adding your business to local libraries
Opting for reviews and ratings

How to avoid the content penalty for duplicates?

Some of the ways to avoid this are:

To use a 301 redirect to the original URL
To use a rel=canonical attribute to the original content. This tells the search engine that a specific URL represents the original webpage
To opt for a preferred domain in the Google Search Console. This can redirect spiders to crawl web pages in different ways

What are the ways in which you can Increase Web page speed?

Using simple website design
By optimizing images
Improving server response times
Reducing redirects
Enabling browser caching
Opting for a Content Delivery Network (CDN)

When should Short Tail and Long Tail keywords be targeted?

Short tail keywords work best when the objective is to drive many visitors to your website. On the other hand, long-tail keywords are usually used for targeted pages like product pages and articles.

What are some important elements to focus on while developing a website?

Site architecture and navigation: good site architecture is important for bots to access and index the content easily
Responsive design: This makes your website user and mobile-friendly. It will also increase the amount of time a user spends on your site, by extension also improving your site’s ranking
Create sitemap: It helps search engine bots understand the structure of your website
Robot.txt: This instructs search engine crawlers to understand which pages don’t need to be indexed. It is added to the website’s root directory

Next up in this digital marketing interview questions article, let’s cover questions related to Search Engine Marketing.

What is Ad Scheduling?

Ad scheduling enables marketers to set up specific hours or days during which we show advertisements to an audience. It can also make bid adjustments for a specific day or time.

Some of the advantages of ad scheduling are:

It ensures that the ads that are not running in those hours during which they performed poorly previously
Ensuring customers are served when you have limited client service hours
Making sure customer demand and supply is addressed

What are the different ad formats available on Google Ads?

Text ads: These ads only have the text content and are found on Google’s SERP
Responsive display ads: These ads adjust their size and format depending on the space available. They can be text or image ads
Image ads: These ads use static or interactive images. They can also have these formats: .gif, .jpeg, flash, etc.
App promotion ads: These ads are used to drive app downloads
Video ads: These ads can be run stand-alone or inserted into other video content that’s streaming
Product shopping ads: These ads show product details like title, price, and store name
Showcase shopping ads: These ads have an image and a description that expands on being clicked, providing product and store information
Call-only ads: These ads enable users to connect to your business directly using the phone number provided

What is RLSA, and how does it work?

RLSA or Remarketing Lists for Search Ads enables you to customize your search ad campaigns for people who have already visited your website. Bids and ads can be tailored to cater to these visitors when they’re on Google and its other search partner sites.

This lets you optimize your existing keywords for visitors and to bid on keywords that you rarely bid on.

What types of audiences can be used in GDN?

What are the types of Keywords Matching available in Google Ads?

These are parameters that can be set on your keywords to control the kinds of searches that can trigger your advertisements.

Broad match: These ads appear when a user searches for any word in your key phrase
Phrase match: It only shows these ads when the user searches for your exact keyword phrase, in its precise orders. Additional words at the beginning or the end are acceptable.
Exact match: It shows these ads only when users search the exact keyword phrase

What are some of the reasons as to why your ads could have been rejected?

The only reason they could disapprove of an ad is that it violated Google’s advertising policies. Some of the policies are:

Prohibited content: Content that cannot be advertised on the Google Network
Restricted content: Content you can advertise, with limitations
Prohibited practices: Things you can’t do, if you want to advertise with Google
Editorial and Technical: quality standards for your ads, websites, and ads

What are the different kinds of bidding available in Google Ads?

CPC: CPC, or Cost-Per-Click, is a bidding method that enables you to set up a maximum price on the cost of someone clicking on your ad. You only have to pay when a viewer clicks on your advertisement
CPV: CPV or Cost-Per-View, is a method that defaults to set the price you will pay for your video ads. You only have to pay when a person watches your ad
CPM: CPM or Cost-Per-Impression, is the amount of money you pay each time your ad is displayed in the Google Display Network or Google Search Network. You pay for the impressions generated by your ad

What are some automatic bidding strategies?

Automated bidding enables google to automatically set a bid amount based on the likelihood of your ad getting a click or conversion. Some of the strategies you can pick are:

Increased site visits: Maximize clicks: This strategy automatically sets your bids to help to get as many clicks as possible within your budget
Increase visibility: Target impression share: This strategy sets your bids with the goal of showing your ad on the top of the page or anywhere in the SERP
Get more conversions: Target CPA: This strategy sets Search or Display bids to get as many conversions as possible
Meet target return on ad spend: Target ROAS: This strategy automatically sets your bids to help get as much conversion value at the target return on ad spend you spend
Get more conversions while working under your budget: Maximize Conversions: This strategy sets bids to help you get the most conversions for your campaign while spending your budget

What is the quality score in Google Ads?

The quality score gives users an understanding of the quality of their ads. The score ranges from 1 to 10 for each keyword, shows your ad’s quality, and the landing pages triggered by them. It ranks these ads based on expected CTR, ad relevance, and landing page experience. A high-quality score shows that Google considers your ad and your landing page useful and relevant to people searching for that particular keyword.

What are the hallmarks of a good PPC landing page?

A powerful and attractive headline
Having an effective and persuasive copy
Providing engaging content like images, videos, gifs, etc.
Enough white space to draw the user’s attention to specific elements in the page
Adding trust indicators like statistical evidence, testimonials, etc.
Having a well-designed lead capture form
Having a strong call to action

Now, moving on in this digital marketing interview questions article, let’s talk about questions about Email Marketing.

What are the key differences between hard and soft bounce emails?

Soft Bounce: This shows that the email had reached the recipient’s email server but bounced back for some reason. The reason can be the following:

Being blocked by the recipient
The recipient’s inbox is full
The recipient’s server is down

Hard Bounce: A hard bounce happens when the email has been permanently blocked. Some reasons can be:

The recipient’s email address is invalid
Your reply-to-address is blacklisted

What would you do to improve the Click-through-rate of your email?

Create an interesting subject line
Using the preview text effectively
Making your emails mobile-friendly
Creating engaging email content
Segmenting and personalizing your emails
Making your emails visually appealing and including relevant images
Placing the CTA where it’s easily visible to visitors
A/B Testing your emails

How to inform your customers about company news and establish a relationship with them?

One of the best ways to do this is with newsletters. Some of the best ways to create a newsletter email are:

Creating a newsletter with 90% educational content and 10% promotional content
Creating an interesting subject line
Using the right email template
Using compelling images
Adding a clear CTA
Including your contact information in the newsletter

Define the following metrics – Open Rate, Click-through Rate, Response Rate, and Forward Rate.

Open Rate: It is the percentage of the total number of recipients who opened an email campaign. Open rate = Emails opened/Emails sent – Emails bounced
CTR: It is the percentage of recipients that have clicked on your CTA.
CTR = Number of click-throughs/Number of delivered emails
Response Rate: The percentage of total recipients who clicked on your email campaign link and completed an action.
Response rate = No. of actions taken/No. of emails delivered
Forward Rate: This refers to the rate at which your subscribers share your emails with others.
Forward Rate = No. of clicks on a share/No. of total delivered emails * 100

How to recapture inactive customers?

Re-engaging subscribers with gamification
Opting for interesting subject lines
Running polls or competitions to re-engage with users
Personalizing your emails
Providing an attractive email design
Following a consistent schedule
Asking for customer feedback

What are different ways to segment buyer personas?

Geographic segmentation: With this, you can target your audience based on your geographic details like city, state, country, and continent
Demographic segmentation: We can segment the audience based on age, education, income, gender, occupation, nationality, and much more
Behavioral segmentation: It segments the audience based on their behavior and decision-making patterns such as purchase, online activity, search history, and much more

How would you drive repeat customers through email marketing for this scenario?

Driving engagement for an audience based on:

Age: 20-30

Gender: Female

Product: Footwear

What is A/B Testing and give some examples of A/B Testing?

A/B testing is a method to analyze the two email campaigns to determine which are more effective in terms of high open rates and click rates.

Some of the variables that can be tested are:

Subject line (Example: “50% off on clothes” vs. “Discounts on clothes”)
Email design (such as font, font color, email content size, etc.)
Personalization (Example: “Mr. Park” vs. “Park”)
Preview text
Images
CTA (For example: “Shop Now!” vs. “Buy Now”)
Exclusive offer (Example: “Save 10%” vs. “Get free shipping”)

How to prevent an email from getting into spam?

Improve your open rate by creating compelling subject lines and segmenting your audience
Always include a “from” name
Checking if you’ve added an “Unsubscribe” link
Optimizing emails for different devices
Optimizing your images for email
Preferring more text and fewer images
Avoiding grammatical errors

What are the best practices for email subject lines?

Including a number in your subject line
Including an emoji in your subject line
Personalizing subject lines for better open rates
Opting for title case subject lines
Watching the length of your subject line
Developing a sense of urgency
Avoiding grammatical mistakes

Next up in this digital marketing interview questions article, let’s cover questions related to Social Media Marketing.

How do you respond to negative comments?

Be quick to acknowledge it: Acknowledge the comments and start constructive engagement to convert the negative experience to a positive one
See things from the customer’s perspective: Consider reactions from the side of the customer. Try to understand why they feel the way they do and what you can do to fix it
Take it out of the spotlight: Try to solve the problem in an appropriate forum, like emails, phone, or any other available method
Keep track: Stay connected with your customer even after you solve the situation to strengthen your bond further
Ignore the trolls: Ignoring them ensures they don’t enjoy the notoriety

Give an example of a successful social media campaign.

Spotify mined their search and playlist data of its user base to develop thematic, branded ad experiences on billboards in 18 markets worldwide.

These ads were featured on the side of buildings, subway platforms, and along busy streets for maximum visibility and enabled their fans to upload them to social media.

What are the types of Facebook ads?

Single image ads: These are single image advertisements with an optional text on top, a link description that links to your website, and a call to action. The ad images need to be 1200×628 pixels

Multi-product ads: These are usually represented in carousel form, allowing your users to view the range of products that you offer along with a call-to-action

Video ads: Video ads that usually range from a few seconds to 120 minutes are among the most engaging forms of advertisements on Facebook. They receive about 10% to 30% more views than other forms of ads

Lead ads: These allow you to obtain user details like their names, their email IDs, or phone numbers without leaving Facebook

Slideshow ads: Slideshow ads allow you to create interactive advertisements with interesting imagery, image carousels, zooming detail, and tilting views to complete immersive user experiences using a combination of single, multi-image, and video ads

Collection Ads: Collection ads combine video, slideshow, or product images taken from your product catalog. This format works best for users who want to advertise several of their products all at once

How can you use the holiday season for social media marketing?

Changing ad placements to ones that are less commonly used by other advertisers
Setting up clear, simple, and compelling offers for users
Making sure your images have only 20% text
Making sure advertisements emotionally resonate with your audience
Constantly monitoring reports scale successful ad campaigns or to put ones that aren’t working on pause
Connecting the holiday with your products/services

How can you make content go viral?

Create short-form content
Visual content like images and video work better
Running giveaways to draw attention and generate brand awareness and engagement
Using trending hashtags and topics on your posts
Asking users to interact

How would you measure the social media marketing success of an organization?

For conversion: Track content downloads, online sales, webinar registrations, lead generation, form submissions, and so forth
For engagement: learn how many people participate in the conversation: how many comments, replies, reposts, or retweets are the posts generating?
For awareness: Check for reach, volume, and exposure to learn how widely your message is spreading
For driving traffic to the website: track clicks, URL shares, and conversions, along with the path people are using to enter various pages on your website

What are some things to focus on when advertising on Twitter?

Emphasizing urgency to make sure users take immediate action
Express discounts in percentages, rather than in currency value
Avoiding hashtags that don’t pertain to your brand or product
Keeping your ad copy short and to the point
Making sure your ads are mobile-friendly.

How can you use social media to promote your event?

Having affiliates, fans and attendees share resources about the event
Remarketing your event to potential attendees
Using photos of attendees in social media updates
Creating a uniform hashtag that can be shared across multiple channels
Mentioning the vent in all social media bios
Creating a highlight reel from prior events
Sharing behind the scenes images and videos
Sharing pictures of guest speakers along with their quotes

How can you perform A/B testing on your ads?

Do continuous A/B Testing to figure out what works and what doesn’t in your ad. You can change around the color of elements, images, text, call to action, element positions, and the audience you’re targeting. Testing can be done initially on broader elements and then eventually on smaller, finer details like statements in your ad copy. It can also be performed on a single parameter.

What are some things to focus on when setting up your Ad creative?

Use an ad creative that’s attention-grabbing and is relevant for your business
Use a primary, but a bold color scheme
Don’t use clip-art in your ad creative Don’t use low-resolution, pixelated images
Use images that are well lit
Decide on the aesthetic you want for your creativity. Clean and minimal or colorful and vibrant? Take the call
To create attention-grabbing ads, show images of people benefiting from your product instead of just the product itself
Make sure your advertisement works for your brand without requiring an explanatory copy

And finally, in this digital marketing interview questions article, let’s talk about questions related to Content Marketing.

What are the essential components of good web content?

Usefulness: Web content should be written in a way that caters to what the users want. This affects user engagement and how well it ranks in the search engine
Engagement: Adding elements like content structure, headlines, images, videos, and infographics to make it more engaging
Call-to-action: The content must be written in a way that can drive a call to action
Credibility: The information in the content must be from a legitimate source
Originality: Ensure your content isn’t plagiarized, as this can have a negative impact on the company’s reputation

What are the types of content you can create?

Content marketing involves stimulating interest in a brand’s products/services by creating and sharing online material.

These include:

What are the advantages of having a content calendar?

Never missing important dates: A content calendar will ensure you don’t miss out on how you can elevate your brand and engage with your followers
Stick to a consistent posting schedule: With this, your potential followers are shown how invested you are in the channel and creates a long-lasting relationship with then
Finding an ideal content mixture: Learn to mix around your content like articles, videos, news stories, and more
Saving time: A content calendar helps prepare you for future events
Figure out what works: Planning out your posts puts less strain on you and your team members. It also reduces strain on company resources
Ensure fresh content: A content calendar will ensure that the new content you make isn’t replicated
Figure out what works: It makes it easier to measure results and optimize performance

What type of content works in each stage of the customer lifecycle?

Awareness

Engagement

Purchase

Post-purchase

Advocacy

How do you decide what topic/subject to write on?

Identify your target audience and their needs
Research keywords and associate keywords
Analyze conversations on social media
Analyze conversations of competitors
Keep track of blogs and articles from subject matter experts, commentators, etc.

How do you decide the tone of your content?

Brand personality: The characteristics of a brand are the guidelines based on which the content strategy is developed. The tone of the content must align itself to the content strategy
Audience profile: Determining who the audience is and how the brand wants to be seen by the target audience are important questions that help decide the style and tone of writing
Channel: The content you create must be irrespective of the channel and consistent with brand attributes

How do you promote your content once it’s live?

Sending an email broadcast: Once new content goes live, sending an email broadcast can encourage users to check it out
Engage with your community: Using social media groups, content promotion networks, and online communities to connect with your audience
Pay to promote: Advertise on platforms like Facebook and Instagram to help your content get higher reach and impression
Reach out on social media: Targeting interested people directly will improve content visibility
Write for others: Attract people from the web to important page on your website by performing guest posting and blogging

How can you determine how well your content is doing?

Search engine results
Traffic and repeat traffic
Engagement – Likes, shares, comments, etc.
Call to action – Inquiries, lead, sales, etc.

What are the steps involved in the content marketing process?

Decide what goal you want to achieve with your content marketing campaign
Define buyer personas to determine the audience best suited for your content
Run content audits to determine the best type of content that can be used
Choose an appropriate content management system
Start brainstorming ideas for new content
Settle on a particular type of content you want to create
Publish and manage your content

How do you target the right audience for your content?

Collecting demographics of your target audience based on website visitors, email subscribers, and social media followers

Briefly explain Digital Marketing?

This has to be one of the first Digital Marketing interview questions and answers you should prepare for! It is a domain that involves scaling brands and products online to bring about value addition by making use of a plethora of concepts, such as SEO, and channels such as email, social media, and more.

What are the types of Digital Marketing in the industry?

There is a wide variety of concepts pertaining to Digital Marketing. Here are some:

Email marketing
Social media marketing
Search engine optimization (SEO)
Affiliate marketing
Content marketing
Search engine marketing (SEM)
Pay-per-click advertising (PPC)

Please define SEO in brief?

Search Engine Optimization, or SEO for short, is the structured solution to the requirement of an increase in incoming traffic to a webpage. This directly correlates to an increase in the number, as well as the quality, of the traffic generated based on criteria such as the practices used to attain it.

What are the top 5 ways to increase traffic to any website?

Since Digital Marketing aims to cater individually, ‘top 5’ is subjective, but here are some of the tried and well-oiled methodologies that have proven to work:

SEO interlinking
Content marketing
Paid advertising
Volume-based catering
Email marketing

What are keywords? Why are they considered important in this domain?

Keywords are the literal key search phrases users use to search for a product, brand, or anything of choice. This forms to be the primary entity used when working with the concept of search engine optimization (SEO). A keyword has the utmost importance when used well and analyzed diligently; it has the ability to draw in a lot of organic traffic. This directly correlates to users landing on the website optimized for keywords in any search engine of their choice.

Where all can keywords be used to drive more traffic to a website?

Keywords can be used in a variety of places such as:

Web page title
Web page URL
Meta description
Website content
Headings

What are the two main ways of categorizing Digital Marketing?

This is one of the most important Digital Marketing interview questions and answers out there. So, answer this one wisely! There are inbound and outbound marketing techniques. In inbound marketing, the main focus is customer-centric and the content is created around that, e.g., blogs, social media channels, and more. Outbound marketing deals with the direct need of the product requirement and is usually distributed to a wideband audience, e.g., billboards, televised advertisements, magazines, etc.

What are some of the most used Digital Marketing tools today?

There are many tools in Digital Marketing that are used to achieve a defined goal. Here are some of them:

Google Analytics
Ahrefs
Mailchimp
Google Keyword Planner
Kissmetrics
Keyword Discovery
SEMrush

What is pay-per-click advertising?

This is a Digital Marketing methodology that involves the advertiser paying the website owner a discussed amount of money every time the advertisement is clicked on by an user.

What is Black hat SEO?

It is a method that hunts for soft spots in the algorithms of search engines to find a way to get the content rank. This creates a surge in the ranking, but it is short-lasting. It is considered unethical because it does not comply with the guidelines set by the search engines altogether. Strategies such as link spamming and the addition of hidden links are often used in this methodology.

What is White hat SEO?

It is considered to be the most-used SEO technique across the globe, which makes use of various techniques to get a web page rank in search engines. The creation of top-notch content and HTML optimization, among others, are key in White hat SEO. This also creates a steady growth in the rank that lasts longer than other methodologies.

What is Grey hat SEO?

It is a mixture of both black hat and white hat techniques. These techniques are used in collaboration to switch from one to the other in an attempt to get a web page rank. In the majority of cases, the outcome is a hit or a miss with this technique.

Can you state some methodologies that can be used to improve conversion rates?

For improving conversion rates, one can do changes to the visual aspects of a web page, everything from styling to page layout and functionality altogether. Trying these out will ensure that there is an increase in conversion rates.

What is Google AdWords?

AdWords is an advertising service provided by Google, which is used to cater to the companies that are looking to assess their marketing outreach. It is considered to be one of the most widely used PPC systems today. A structured pipeline ensures that the companies can go about setting a threshold on payments, budgets, and more when users click on their advertisements.

What is the difference between SEM and SEO, in brief?

SEM stands for search engine marketing, which is used to gain website traffic by purchasing advertisements on various search engines. SEO, on the other hand, stands for search engine optimization, which is primarily concerned with ranking a web page on the search engines.

What social media channels are popular today in terms of Digital Marketing?

There are many channels in this pipeline and the most popular ones are LinkedIn and Facebook. With the onset of influencer marketing, Instagram is showing wholesome potential as well.

Why has Digital Marketing grown to be this huge compared to offline marketing?

This has to be one of the most asked Digital Marketing interview questions and answers probably! Digital Marketing has shown tremendous potential in the past few years, and here are some of the most important reasons why:

Directly relates to customers’ needs
Good exposure to product outreach and analytics
An easier way to tap into multiple regions across the globe
Changes can be implemented almost immediately if need be

Explain AMP in brief.

AMP, or accelerated mobile pages as they’re known, is the brainchild of the people at Google and the popular social media platform, Twitter. It is an open-source library that helps users come up with a lightweight web page, which enables quicker loading. The main intention here is to ensure that there is a sharp decrease in the load time of web pages when viewed through multiple platforms and a variety of web browsers.

How can you assess the impact of social media marketing?

There are multiple ways to gauge performance growth in the area of social media marketing. Here are some of them:

Followers
Likes
Leads
Direct engagement
Content sharing
Brand outreach
Subscriptions

Why is email marketing considered as the most effective way of Digital Marketing?

Email marketing has a proven outreach where emails are exchanged between customers and providers. It has been one of the strongest used methodologies to ensure that leads are converted into customers quickly and effectively.

What is click-through rate?

This is one of the very important interview questions for Digital Marketing so keep your answer concise! Click-through rate, or CTR for short, is the number of times a user made an entry onto a web page through a promotion, advertisement, or an event.

How is return on investment calculated?

Return on Investment (ROI) is the simple difference between the sales amount and the investment in marketing.

ROI = Sales −The Cost of Advertising

What is the difference between page sessions and page views?

A page session is when a user makes a visit to a website every single time. A page view is when the user clicks on one or more pages present on the website.

What is the difference between Google AdSense and AdWords?

AdSense helps companies create the required space for AdWords on their website. AdWords are, in turn, used to post advertisements on the Google ecosystem. Both AdSense and AdWords work together to ensure that all aspects of the ads are taken care of.

What is your interest toward the field of Digital Marketing?

Here, the person interviewing you is trying to assess the level of commitment and understanding you have toward this field. It is very vital that you portray a good amount of interest, commitment, and your ardor toward Digital Marketing.

What is the difference between do-follow and no-follow links in SEO?

This is one of the very important interview questions for Digital Marketing. Do-follow links allow redirects to users where they use a search engine and follow through to land on the website. No-follow links, alongside the associate policies of the search engines, ensure that the hyperlinks used should not be an influence on the rank for that particular search engine.

How can a platform such as YouTube be used effectively for Digital Marketing?

With YouTube, it forms a foundational concept used to build brand awareness to directly deal with customers who might be showing some interest in the product, which is the goal of the campaign. This can drive a lot of healthy traffic directly to websites and boost the ranking majorly as well. The creation of elegant, good looking and informative videos are the driving forces behind a successful YouTube campaign.

Which platform is looked at when candidates want to post or refer to job-related ads?

LinkedIn is the most famous among active job seekers and professionals. There are other sites such as Naukri and Indeed that have the same goal of bringing recruiters and candidates together.

How can you measure the success of a social media marketing campaign?

Success can be measured by making use of multiple metrics. Everything including the number of clients, leads, traffic, sales, and conversions can lead to assessing and analyzing the success of a campaign. Direct comparison across the requirement and the goal on metrics such as likes, subscriptions, and share counts also relatively impact the working rate of the campaign.

Why is an anchor tag used as an SEO practice?

The anchor tag is the text in the hyperlink format. It is basically used to assess how the content ranks on multiple search engines.

What are some of the disadvantages of Digital Marketing?

This has to be one of the first Digital Marketing interview questions for freshers! Even though there are a plethora of advantages surrounding the world of Digital Marketing, there are certain downfalls. Here are some:

It creates a high transparency scenario for pricing and competition.
Globalization ensures direct worldwide competition.
Digital Marketing can create security or privacy issues.
It can be expensive to set up marketing pipelines in nascent stages.

What are the limitations with respect to the number of characters in Google AdWords advertisements?

Headings and subheadings should heed to a threshold of a maximum of 30 characters. Descriptions should not exceed 90 characters in length.

Can you name any five email marketing tools that are widely used?

There are multiple email marketing tools out there, but these are the ones that are most popular among users:

Mailchimp
HubSpot
ConvertKit
Autopilot
ActiveCampaign

Can you define the life cycle of a shopper on a website?

As soon as users land on the website, they become prospects when looking around the site to see if something interests them. If there is something that they’re interested in and if they interact with the website by providing details or adding the item to the cart, they become leads. Leads get converted into customers/sales when they successfully complete the transaction.

What are some of the bidding options that are available?

There are many options out there, but the two major ones are Cost Per Action (CPA) and Cost Per Click (CPC)

What are the top 5 Cs of Digital Marketing?

This has got to be another important Digital Marketing interview questions for freshers!

Content
Creativity
Consistency
Communication
Customization

Can Digital Marketing completely replace traditional marketing in the future?

The interviewer is trying to understand and gauge your knowledge depth with this question. Cite real-world examples and provide validations to that preferably in numbers from any valid source. As the general train of thought goes, Digital Marketing has a very strong footing in today’s world and companies and customers are trying to bring about the best by making full use of this. It can be said that instead of overpowering the other, Digital Marketing and traditional marketing are going hand in hand adding value to each other.

Can you rate yourself on a scale of 1–10 depending on your proficiency in Digital Marketing?

The interviewer will be assessing a lot with this question: your ability to handle spontaneity, your confidence, your grip on the subject, and how well you can cope with the situation. The main goal here is to understand your capacity and to ensure that you rate yourself accurately.

Why are you applying for the Digital Marketing role in our company?

While answering this question, make sure that you convince the interviewer about why Digital Marketing is important for the company and explain how you can add value to the team. This would require a general understanding of the job description, compensation, and even details about the company.

Has your prior education helped you with Digital Marketing in any way?

Another one of those Digital Marketing interview questions for freshers! This is a question that relates to the latest course you completed in college. Do talk about the degree you have obtained and how you plan on putting it to full use in the coming days.

How can we create new leads for the marketing pipeline?

Effective creation of new leads can be done by having an understanding of the concept of the sales funnel and the techniques that follow. Everything from customizing the content all the way till the process, which involves automating the marketing channel, should be discussed here.

What are the latest trends in Digital Marketing today?

The world of Digital Marketing is growing now more than ever. Here are some of the trends:

Long-form videos
Product-focused content
Personalized content
Voice search
Google Discover
Virtual reality

What are the different ways to promote digital marketing?

Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
E-commerce Marketing
Content Marketing
Email Marketing
Social Media Marketing

What is viral marketing?

Viral marketing is a methodology that involves customers sharing information and details about a product, brand, or a company using the Internet. It is a very effective form of marketing that helps in getting the word out to friends, family, and other individuals, thereby creating a surge in growth.

What do on-page and off-page SEO optimization methods mean?

This is one of the very important interview questions for Digital Marketing. Off-page optimization involves a process that makes use of external links to directly boost traffic and help index better on any search engine. However, on-page SEO optimization deals with the structure and the content present on a website.

Can you explain some scenarios where bad links are used?

There are many scenarios which often lead to the use of a bad link. Here are some of them:

Usage of paid links
Using unrelated or far from the topic at hand
Making use of links which are considered to be spam or flagged links
Posting from various link exchange sites and media
Making use of the same anchor from multiple sites

What are the necessary steps to be taken to avoid the rank penalty?

This question is primarily asked to check your knowledge on the subject! Hence, it is important that you know the answers to Digital Marketing questions like these!

Avoid linking to websites with a bad ranking
Avoid poison words, especially when using hypertext
Avoid plagiarism at all levels of content creation and optimization
Avoid redirects through refresh meta-tags

What is your plan after joining for this Digital Marketing role?

For this question, do explain in a structured way from ingestion to preparing and working on a marketing action plan that involves everything from the calculation of the budget and identifying the latest trends to the implementation of the plan and verifying how it can be made better with every iteration.

Do you have any previous experience in the Digital Marketing industry?

Here, make sure to elaborate on the past experiences you have if any, and do so in an elaborate way to help the interviewer understand where you’re coming from.

Do you possess any other skill that can add value to this Digital Marketing role?

For this question, explain the skills you possess that can be used for Digital Marketing: everything from designing, analytics and project management to experience handling campaign management, etc. This will add a lot of value to your candidature and help convince the recruiter.

How do you stay up-to-date with the current Digital Marketing trends?

You can answer this question by providing the interviewer with an insight into how you learn new things. It might be from popular sites such as HubSpot or Mox or any other source. Are there any popular influencers that you follow? Do mention it and talk about everything from reading blogs or maybe connecting with someone on social media for this to anything else.

Differentiate between Dofollow and Nofollow.

Dofollow: These links allow search engine crawlers to follow a link to give it a boost from search engine result pages and to pass on the link juice (reputation passed on to another website) to the destination site.

Eg: <ahref=”http://www.XYZ.com/”>XYZ</a>

Nofollow: These links don’t allow search engine crawlers to follow the link. The also doesn’t pass on any link juice to the destination domain.

Eg: <ahref=”http://www.XYZ.com/” rel=”nofollow”>XYZ</a>

What is Digital Marketing according to you and why are you interested in pursuing a career in it?

A1. Be honest & excited about the company you have applied to. Express the reasons why you are keen on Digital Marketing and the challenges you are looking forward to facing. Some of the answers reasons can be –

You are inclined towards marketing & technology, and digital marketing gives you that opportunity to explore both.
Digital Marketing has a great scope in the present & future, and that is why you want to pursue a career in it.
Digital Marketing is a field which is evolving rapidly, and you want to have a career which has such fast-paced changes, as you enjoy it.

How would you categorize Digital Marketing?

A2. The 2 main categories of Digital Marketing: Inbound – utilizing multiple platforms to make customers aware of the company’s doing. Outbound – reaching out to potential clients.

What are the most efficient and useful Digital Marketing tools?

If you are a beginner but have done a course in digital marketing, you will know some of the common tools like Keyword Planner, Search Console, Google Analytics, etc. This question is also asked for Advanced Digital Marketing Interview and therefore it is good to be aware of some of the common digital marketing tools used by the industry professionals.

Why do you believe that online marketing will be more beneficial to our company compared to offline marketing?

This is a common question that is asked to beginners who are keen to enter the world of Internet Marketing. Since the most common statement they make in every interview is that “I am interested in Marketing”, the interview definitely wants to understand then why online marketing. The answer to this one can be subjective and you can have your own reasons and preferences, here is our advice.

Talk about the constant technological changes & developments happening.
How online marketing platforms have eased the path of reaching out to a larger audience.
There is a higher capacity to reach out to a larger audience, the relevant audience at a reasonable cost.
A better scope to analyze the performance; online marketing gives a quick analysis of the tasks done, amount spent and the ROI. This helps you grow and understand business and customers faster and better.
Digital Marketing is now used by a small and medium-sized business as well, so there are ample job opportunities.

Do you believe that there are limitations or challenges to Digital Marketing and how would you overcome these?

A5. Online marketing is dominant in today’s time, but offline marketing was also successful for a reason and appealed to earlier generations. Do not be completely biased towards the online world.

What are the differences between Digital Marketing and Branding?

Keep all points clear, and try to avoid any kind of overlapping.

Digital Marketing – Communicates a specific, desired message to a target audience.

Branding – Advertises or projects the overall brand (what the company stands for, etc.) to attract a wider audience.

What is your strategy to improve our current business through Digital Marketing?

Do not be quick to spill out a plan or strategy. It will be advisable to understand the business well in advance, analyze the competitor, identify the strengths and list down the opportunities. Take the maximum input from the interviewer, and note down the pain points. Take considerable time from the interviewer to draft a strategy around these segments. Most of the times, an answer to this can turn the tables, ie a smart strategy is a job guarantee, so plan it properly.

What is the difference between On-Page SEO and Off-Page SEO?

On-page SEO activities are used to regulate website traffic through page changes. Task such as improving websites structure, inter-linking, page load time, title tag, meta description are some examples of On-Page Optimization activities.

Off-page SEO activities are jobs done to improve the website presence and visibility on the internet. Task such as creating contextual backlinks, social media marketing (likes/shares), guest blogging, questions & answers websites (uora), etc. SEO is all about ‘indicating relevance’.

How do you plan on optimizing our site ranking and increase the traffic on our website?

You should brief the interviewer on your plan to enhance the user experience and engagement and how it will boost the conversion rates. This is similar to the strategy question asked during a Digital Marketing Interview, but this will cover only the organic ranking segment of it. You could also mention the mistakes to avoid in the process of optimizing a website.

How to do Keyword Analysis? What keywords would you pick?

This is an expected question for every SEO Interview. The interviewer will definitely want to understand your stand on how to do keyword analysis. It is important since most of your work will depend on it. Some of these points should be considered while answering this question:

Do mention about keyword planner tool to find the right keywords and their search volumes.
Do not pick up keyword’s basis their search volume, understand the competition level and the relevancy aspect as well. For e.g. for a client in South Delhi who is running a veg restaurant, a keyword like “Restaurants in Delhi” is relevant and may have a high search volume as well. But a keyword like “Veg Restaurant in South Delhi” will win on relevance and may be lower in competition as well. So, these types of keywords will be quick and easy wins.

What tools do you use for Keyword Analysis?

There is a long list of tools that will help you with keyword analysis. We have classified them in 2 sections – Free Tools & Paid Tools.

Free Tools – Keyword Planner Tool, Google Autosuggest, Google Trends, Search Console.

Paid Tools – Ahrefs, SEMRush, MOZ.

Most of the free tools are from Google and are pretty much reliable.

What is PPC (Pay-Per-Click)? What ways would you make PPC more effective?

PPC stands for pay-per-click, an internet marketing model where advertisers pay a fee each time anyone clicks on their ads. Some of the common abbreviations used for Search Engine Marketing are PPC (pay per click), CPC (cost per click), and CPM (cost per million impressions), CPA (cost per acquisition), CR (conversion ratio), etc.

On ways of how to make PPC effective, focus on optimizing the use of keywords, ad groups, reducing costs, improving quality score and the addition of negative keywords.

Consistent account review and analysis is an important aspect of SEM campaign. PPC Analyst must focus on Ads and Keywords that perform well in terms of ROI. That is one of the common objectives of running a PPC campaign unless you are doing it for Branding.

What is quality Score? Which 3 factors determine quality Score?

quality Score is the quality evaluation of your ads, keywords, and landing pages. Better quality ads can result in lower cost and better ad positions. quality Score is used to determine CPC and multiplied by the maximum bid to determine the ad rank in an ad auction process.

The 3 factors that influence quality score are

Landing Page Experience
Expected CTR
Ad Relevance

How does Google determine the Ad Rank?

AdRank decides the order in which competing ads should be ranked on the Search Engine Result Page. The formula to calculate Ad Rank is CPC Bid multiplied by quality Score. Therefore if the quality Score is high, the Ad will rank better even with a lower CPC.

How many ads should be implemented per ad group?

AdRank decides the order in which competing ads should be ranked on the Search Engine

Which are the 3 required parts of a text ad?

Every Text Ad has 3 parts: Headline Text, a Display URL, and Description Text.
These are some of the basic SEM Interview questions & Answers listed. You can find a list of 70+ Advanced SEM / PPC Interview questions.

Explain what is digital marketing?

Digital marketing is the brand marketing tactics through the internet. It includes various techniques like SEO, SEM and link building.

How can you categorize the digital marketing?

The digital marketing/communication is categorized into two segments

Inbound Marketing: This technique takes the help of social media, digital content in e-books, webinars or e-newsletter to increase the number of clicks on links and learn more about a company and its services.
Outbound Marketing: This segment includes placing ads, cold-calls, e-mails or reach out potential customers through digital mediums

Explain what is SEO?

Search Engine Optimization widely known as SEO is the process of improving the structure, content and organization of your site, so that the Search engines can index them correctly. It also involves doing promotional activities to boost your search engine rank.

Explain what is a keyword in digital marketing? How important is it from the point of SEO?

“Keyword” in digital marketing is the word that a user’s or person enters into a search engine to find specific information.

From SEO point of view, for better page ranking keywords are very crucial. How and where you have used the keywords will reflect your site ranking.

Mention what are the key areas where you can use keywords to optimize the site ranking?

For better page ranking, you must use the keywords in following areas

Keyword in Website URL
Keyword in Website Title
Keyword in Meta tag
Keyword in Web page content
Keyword density in body text
Keywords in Headlines

Explain what is PPC or Pay Per Click advertising?

Pay Per Click also known as Cost Per Click, is a technique used to direct traffic to websites. In this technique, advertisers pay the publisher (website owner or host of the website) when the ad is clicked. In other words, it is the amount spent to get an advertisement clicked.

Mention what are the primary models for determining Pay-Per-Click?

The primary models for determining Pay-Per-Click are

Flat rate PPC: In this type of model, both publisher and advertiser agree to a fixed amount that will be paid for each click. In most time, the publisher has a rate card for PPC plan based on different areas of their website or network. The amount varies as per the content that generally attracts more or less people.

Bid based PPC: In this type of model, the advertiser competes with other advertisers in a private auction hosted by a publisher. The advertiser will inform publisher for the maximum amount of bid he is willing to pay.

Explain what is Google AdWords?

Google Adwords is the single most popular PPC advertising system in the world. It works on Pay per click model.

The AdWords platform enables the business to create ads that appear on Google search engine and their other properties.

Mention what is an effective PPC keyword should be like?

An effective PPC keyword should be

Relevant : List out the targeted keywords
Exhaustive : Apart from most popular keywords it should include the “long tail of search”
Expansive: PPC is iterative, therefore the keyword list should be constantly growing and adapting

Mention what are the key elements to optimize the conversion rates per PPC?

Conversion rate is nothing but to bring more visitors to your site. To increase the conversion rates you have to focus on following things

Write compelling content on your site that is relevant to the keyword or search query
Maintain a high degree of relevance between your ads and corresponding landing pages
The webpage should easy registering process, signing up for a newsletter or making a purchase
Check design of your landing page which should have right combination of color, layout and GUI to attract more customers

What should be the approach for effective Pay Per Click campaigns?

For effective Pay Per Click campaign, you need to do following things

Add more PPC keywords: By adding more keywords that are relevant to your business, you can expand the reach of your pay per click
Split Ad groups: By splitting up your ad groups into smaller and more relevant ad groups, you can improve click-through-rate (CTR)
Review costly PPC keywords: Review expensive and underperforming keywords
Refine landing page: To align with individual search queries modify the content and call-to-action of your landing page
Add negative keywords: To improve campaign relevancy and reduce wasted spend, add non-converting terms /negative keywords. ( When search with that keyword, it will not show your website/content)

List out some of the useful online marketing tools?

Some of the useful online marketing tools are

Google Analytics
Digital point keyword tracker
Crazy egg heat maps
Keyword discovery
StumbleUpon
XML Sitemap Generator
Favicon generator
Submit Express Link Popularity

Explain what is on-page and off page optimization?

Off page optimization: It is the process of boosting your search engine ranking by getting external links pointing back to it
On page optimization: On page optimization directly deals with the content and structure of the website.

What one should do to avoid the penalty?

Do not link to any other site with bad page rank
Avoid Poison words, for example word “link”, when your hypertext this text to give the link to your site it becomes poison words
Avoid stealing text or images from other domains
Avoid re-directing users to another page through refresh meta-tags – don’t immediately send user or visitors to another page even before he or she clicked on the web page link

Mention what are the characteristics of “bad links”?

The characteristics of “bad links” are

Links from sites that are unrelated to your sites
Links from low Page Rank and Low traffic
Links from link exchanges
Links from those sites that are not in Google index
Paid links
Link from the same anchor texts coming from multiple sites
Spammy links from blogs or articles.

How are you going to explain digital marketing?

Digital marketing is all about brand marketing tactics via online channels. It includes various methods and techniques like SEO, SEM, Link building, Email marketing, PPC, etc.

In what segments you can categorize digital marketing?

Ans. Are you a fresher and preparing a digital marketing interview questions and answers for freshers, then start scratching from the basics. Digital marketing – the term can be easily categorized into two segments. Namely

Inbound marketing and outbound marketing.

Inbound marketing refers to the technique whereby one can take up the assistance of social media, webinars, e-books, newsletters as well as the increase in the number of clicks on the links i.e. PPC.

This helps a customer to learn regarding the company and all the products offered by it.

Outbound Marketing is a marketing aspect that deals with reaching out to potential buyers through digital platforms, calls, email and placing advertisements.

What is SEO? What is a keyword and how important it is in SEO?

Search Engine Optimization or SEO is a technique in digital marketing that allows increasing the website traffic quality through organic search engine results.

Digital marketing uses the keyword for user convenience when searching to find specific information on a search engine. For a better ranking in SEO, keywords are important and the place of applying keywords in content will reflect site ranking too.

What are on-page and off-page optimization?

On-page optimization directly handles the structure and content of a site whereas off-page optimization boosts the search engine ranking by fetching external links to point back to it.

What are the different types of SEO Practices?

The SEO practices can be broadly classified into two categories – White hat SEO and Black hat SEO. White hat SEO as the name refers, is the most legitimate practice to get higher rankings in the search engine result pages. A white hat SEO practice strictly abides by Google’s guidelines for SEO. The most commonly practiced white hat SEO techniques are publishing quality content on the website, HTML optimization and restructuring of the website, link acquisition campaigns

Black hat SEO practices are considered to be illegitimate and against the guidelines provided by Google and Google’s algorithms. Obviously, Black hat SEO includes the practices that aim at finding weaknesses and loopholes in Google’s algorithms in order to rank higher in the search engine result pages. The most common black hat SEO techniques include spam links, keyword stuffing, cloaking, hidden text, and hidden links, etc that only mislead the users and redirecting to the sites that they didn’t vouch for

Why is online marketing preferred more than offline marketing?

Ans. Most people today go for digital marketing as it comes with numerous benefits. SEO, web development, and hosting are some of the most useful platforms for online marketing.

The range of leads is extraordinary. It is capable of one to reach a huge number of individuals quite easily via online marketing.

On the other hand, with technological development, a number of people reading newspapers, listening to the radio or watching TV goes down.

What is keyword streaming?

Keyword streaming means analyzing the relevant keywords and choose the best keyword for the website based on its target, in order to get organic traffics and leads through the keywords.

How are bad links characterized?

Bad links have some characteristics like:

Website links that are not related to your sites.

Low Pagerank and Low traffic links

Links from link exchanges

Link from the same anchor texts coming from multiple websites.

Links from those sites that are not in Google index.

Blogs or articles spammy links

Paid links

What are the best ways to get a natural backlink to your site?

For a newly launched website, the chances of getting fast and natural links are almost zero. One common method to get a natural backlink is to write guest posts on reputable websites in your niche. While you write do not simply do it for the purpose of getting a link instead but instead, you can write for more than one time. What is more important is that you must do it only for reputed websites

Name some areas where keyword optimization is done?

For a better page ranking, keywords placement is important. The areas are:

Website Title

Website URL

Meta tag

Headings

Web page content

Why you do a competitive analysis?

A competitive analysis is a very critical part while working out a marketing plan for any company. It is identifying the competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service. With this evaluation, you can establish your USP (Unique Selling Preposition) and therefore decide on what attributes you can focus in order to attract your target market.

Can you explain about Google AdWords?

If you are searching for online marketing interview questions, then it is quite mandatory to know about Google Adwords. Expect a question on this. It works on Pay per Click model and is the only successful PPC ad system in the world. It helps a business to create ads that will be displayed on Google.

What is a responsive website?

A website that is capable of adjusting its layout according to the orientation and viewport size of the device.

The content that is presented on the small screens and big screens appear the same but with a different layout that offers an optimal experience over the display size.

How can you increase traffic to a website in the most efficient manner?

To effectively increase traffic to a website, you need to focus on SEO and referring links primarily. It will not only help you gain visitors but also assist in brand recognition.

However, the essential factor you need to focus on is User Retention.

For example, getting Moz Link and around 10 thousand visitors to the website is a good result. Though, you need to remember that the conversion ratio will be comparatively low.

However, converted leads are very certain to land on the website various times. But if you focus on retaining the users, you are going to experience an increased conversion rate gained from a few thousands of visits in just a few months.

By rendering focus on engaging users, you can go ahead with building a site whereby people will come back again and again.

What are the top digital marketing tools you are aware of?

Here are some of the top Digital Marketing Tools:

Keyword Discovery

RankWatch

Alexa Ranking

Moz

Google Analytics

StumbleUpon

Crazy Egg Heatmaps

Favicon Generator

XML Sitemap Generator

Digital Point Keyword Tracker

Submit Express Link Popularity

Are you aware of the difference between direct marketing and branding?

In the case of branding, the advertiser has to expose his brand to sites and applications having higher audience reach. The most known methods here are YouTube ads, custom ads, display target ads and remarketing.

But in the case of direct marketing, the advertiser is mostly interested in establishing communication with his target audience, very common campaigns here are shopping ads, dynamic search ads, Search Network only and others.

What do you understand by Google AdWords Remarketing?

Google AdWords Remarketing is referred to as a targeted marketing strategy assisting the marketers to easily reach out to people who visited their site previously but didn’t go ahead with any purchase.

This kind of remarketing assists in targeting the right person or clad with the right ads.

Explain the limitations of Online Marketing

The limitations hitched to Digital Marketing are as follow:

The services and products that are offered as well as promoted are not merely tangible, and thus it is not possible for a customer to carefully analyze whether the products they are buying are perfectly Ok or not.

There prevails an uncertainty almost always since the services/product quality and their authentication cannot be fully confirmed.

Most of the time, the products that are seen online turn out to be differing from the products that are delivered actually to the potential buyer placing the order.

How relevant are digital marketing certification?

Getting Digital Marketing Certification will help you to gain and enhance your authorization at the professional level over the subject. It helps to establish knowledge and skill for digital marketing. You can take this as an advantage to gain more opportunities to work at a highly professional organization.

What attracted you most to be a part of the Digital Marketing Industry?

Try to prepare more interview questions for marketing freshers and be honest with your answers. First of all, here you need to say the reason you applied for this job. Is it the reputation of the industry that attracted you most? Or is it the high pay scale of digital marketing professionals.
Via this question, the interviewer actually wants to learn about your commitment to this industry and also what factors in you make you different and the best pick from all the candidates who are available.
Thus it is essential that you reveal your enthusiasm and full commitment to this industry.
It is only with an honest answer that you will be able to reflect your dedication and commitment towards this sector in the long run.

How has your qualification helped your digital marketing career?

This is a good question if your degree is not related to marketing or digital marketing.

In this case, what were the skills you needed to complete your degree and dissertation and how it can be applied in the digital marketing industry?

With this question, the employer wants to know what knowledge and skills you gained from the college could benefit their organization in the long run.

Can you mention any biggest challenge in your digital marketing career so far?

This is a tricky question as they want to know how you deal with the challenges.

Before you answer think carefully and it is fine to answer which resulted in a failure if you have learned from it and how you could successfully implement it later.

If you have a successful story, try to convince your future employer with this. Surely you will get through the interview.

What are the things that you prefer most in the field of Digital Marketing?

Say about the matter that you like related to this field. Consider the tasks you are looking ahead to for including in your day and the areas you do enjoy working the most.

What is content marketing and how do you decide on what content to publish?

Be creative with how you would share the insights of the brand and what are the best ways to publish them. Also, talk about how content educates and adds value to its audience; invariably nurturing them to become full-time paying customers.

How are you going to experience benefits from our Digital Marketing business?

All that you need to talk about here is your personal experience as well as your professional experience. Do talk about how the skills you are having is going to benefit the overall business.

Mention your own digital marketing story i.e., the things you have learned over the span of your work tenure with the previous company or team and how this very knowledge can help in the growth of the business.

Render focuses upon the unique abilities you possess. Discuss what makes you different from all other applicants. In short, do talk regarding the skills, experience, and knowledge that you have acquired so far.

In the digital marketing industry, where are you expecting to see yourself after five years?

This is a very tricky question asked in almost all interviews and your commitment, passion and career plan are scaled based on how you are going to answer this question.

The interviewer intends to learn if you are the right candidate for whom the investment can be done or not.

Note: Don’t talk about personal aspirations. Instead, discuss the following things:

Professional goals

Core strengths- the way they can help the company

Interest in the job profile you have applied.

What are the measures you take up for keeping yourself updated with the news and latest trends in the field of Digital Marketing?

This question is commonly asked. As because the area of digital marketing is very dynamic in nature, it is essential to stay updated with books, blogs, podcasts, and webinars.

Don’t simply say anything that you didn’t do to date for keeping yourself updated with digital marketing news or else the follow-up question can lead you into trouble.

Why is social media important for a business and what are the most successful social media platforms according to you?

Companies are already aware of the importance of social media marketing. Thus, guide them on the most appropriate platforms that will help them achieve their goals and expand their audience.

What successful social media campaign you have run from beginning to end?

As a Social Media Specialist, you will be responsible for planning and executing campaigns, so you must provide some insight into the social media campaign you managed and what was your approach. Smart candidates should be able to articulate the issues they experienced and how they handled them.
In terms of their approach, what were the goals, what methods were used to achieve the goals and how they measured their outcome? It is not mandatory that the campaign was a huge success, as far as the approach was correct.

Where do you see yourself 5 years down the line? (With respect to Digital Marketing Career)

Convince the interviewer that you are committed to the stream of Digital Marketing, you have a passion for it, you have a long-term vision for it and most importantly, you are eager to learn more.

Remember to prepare for these questions from a personal perspective, with a touch of creativity and heaps of confidence. Digital Marketing has become extremely dominant in the industry, which makes it more competitive to secure a job in. Therefore, in order to stand out of the crowd make sure that –

You are extremely passionate, have some experience and knowledgeable in the field of Digital Marketing.
You have a holistic resume and updated LinkedIn profile.
Your social media feeds are buzzing and working on increasing their audience.

So, this brings us to the end of the Digital Marketing Interview Questions blog.This Tecklearn ‘Top Digital Marketing Interview Questions and Answers’ helps you with commonly asked questions if you are looking out for a job in Digital Marketing Domain. If you wish to learn Digital Marketing and build a career in Digital Marketing domain, then check out our interactive, SEM and Digital Marketing Training, that comes with 24*7 support to guide you throughout your learning period.

https://www.tecklearn.com/course/sem-and-ppc/

SEM and Digital Marketing Training

About the Course

Tecklearn’s Search Engine Marketing involves promoting your brand’s presence through paid advertising via search engines. This Search Engine Marketing certification training course includes detailed study of PPC, Google AdWords, building paid advertising campaigns, tracking, optimizing and remarketing. You will gain hands-on experience through live projects to understand the requirements of the industry.

Why Should you take SEM and Digital Marketing Training?

Digital Marketing Industry Worth $62 Billion – The Wall Street Journal
Demand for digital marketing professionals will rise by 38% every year – Mondo.com
One of the hottest skills in the market – Inc Magazine

What you will Learn in this Course?

Introduction to Search Engine Marketing

Importance of search engine marketing
Benefits of online advertising Versus other forms of advertising
Advertising on search engines such as Google, Bing, Yahoo and networks & websites

Building a Sustainable Social Media Strategy

Social Media Challenges
Strategy Building
Creating a Campaign
Planning and Benefiting from Strategy

Keywords Research

Introduction to keywords
Choosing the right keywords based on the business angle and what customers search on search engine
Various types of keyword match and the significance of each keyword match type

Google Analytics – An Overview

Basics of google analytics
Importance of various dimensions and metrics and how they can impact your website
Deep dive into how to setup your account and grant the permissions to other users
Creating PPC ad campaigns

Google Analytics – KPIs & Tools Integration

Working with the various metrics in Google ad campaigns
Monitoring the right metrics
Measuring the performance of ads
Concept of Conversion Tracking and ways to set up Conversion Tracking
Track Code in website and Verifying Conversion statistics

Google Analytics – Audience Reports & Analysis
Google Analytics – Behaviour Analysis
Google AdWords Express

Overview of Google AdWords Express
How it is different from Google AdWords
Features and Benefits of AdWords Express
Getting the right performance of ads

Reporting in PPC
Extracting reports with Google AdWords, KPI’s, reporting segments, and other useful reports in Google AdWords.
Introduction to remarketing
Introduction to remarketing, remarketing campaign setup, remarketing List Creation, creating advanced level Lists
Got a question for us? Please mention it in the comments section and we will get back to you.

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