Twitter is another social networking platform that permits registered users to read and write 140-character messages called ‘tweets’. it’s available across all devices like cell phones, desktops, laptops, and tablets.

History of Twitter

Jack Dorsey, an undergraduate student at ny University, introduced the thought of a private employing a message service to speak with alittle group. Twitter was launched as an SMS-based communication platform. Initially it had been referred to as “twttr”.

On March 21, 2006, Jack Dorsey sent the primary ever tweet − “just fixing my twttr”.

What is Twitter Marketing?

Twitter marketing may be a powerful tool for companies of each size and structure to succeed in bent new customers, promote their brand, and connect with the remainder of the businesses. Users can determine if customers are talking about them, and therefore the business can accordingly respond. Tweets create another instance for the business that shows up within the program results. Twitter is a solid foundation for your business to diversify into other social sites.

Twitter may be a great platform for projecting what your company is doing and accessing an outsized audience, where your Tweets can promote products and events.

Create a Twitter Account for Your Business

Before creating a profile, confirm every element of your profile reflects your business identity and personality. Follow the steps given below to make an account for your business −

Sign up for Twitter or attend twitter.com − Supply all the specified information within the lower box on the proper side of your screen including your username, email address, and password.
Confirm your account − Twitter will send you an email to the e-mail address you as long as will include a link that verifies your account. All you would like to try to to is to click on the link to activate the account.
Make your first connections − once you are through with creating your account, the network will suggest people to follow. Twitter will recommend some popular accounts of celebrities to follow. Skip this step if you don’t want to follow an account.
Add profile details − Click “edit profile” on the proper side of your screen. Upload two different appropriate and suitable photos to your profile and update the essential information that appears in your bio. attempt to convey what your business or brand is all about.
Send your first tweet − Everything is prepared , now you’re set to start out tweeting! Hit the “Tweet” button and you’re off and running with Twitter.

How to Increase Followers on Twitter?

Grow your community by adding a follow button in your website and promote your username.
Get noticed with hash tags like #smallbiz etc.
Engage together with your followers by collecting feedback to create a far better business.
Sync your email contacts with Twitter.
Keep your bio updated with the events or the business campaign you’re running.
Embed your best tweets and tweet to people a day .
You can promote your twitter account on any printed material, e.g., business cards.
Follow people that follow you.
Make sure you’re engaging together with your customers on twitter and to not your product.

What is Hash Tag?

The symbol hash tag (#) is employed to mark keywords during a tweet. it had been originally created by Twitter users. This symbol helps them to categorize the tweets and show them easily when people look for them. Hash tags can occur anywhere during a tweet − middle, end, or at the start . If you tweet with a hash append a public account, anyone who does an enquiry for that hash tag will find you. A hash tag may be a way for people to look for tweets having a standard topic.

Hash tags allow you to make communities of individuals curious about an equivalent topic by making it easier to share and find information associated with the common topic.

Twitter Account Promotion

Promoted accounts are ad units that enable you to quickly gain followers. Promoted accounts assist you build trust and a lover following over time that gets people to ascertain more of your tweets regularly. Once your promoted account is made , you’ll reach the audience who would presumably have an interest in your business and need to follow your account.

Promoted accounts are shown within the twitter section of “who to follow”, located on the left side of twitter feed. Promoted accounts help introduce a wider sort of accounts that folks can enjoy.

Tools to Integrate Twitter on Your Blog or Website

Add the twitter widget to your site’s sidebar as it’s an excellent thanks to show your latest tweets on your website.
Choose from 40 different well-designed twitter buttons to quickly create a badge to market your account.
TwitThis may be a little button which will be placed in your HTML file or in your blog to permit your readers to quickly and simply share what they’re reading with their twitter followers.
Chirrup is another solution for pulling Twitter comments across any platform. It allows you to display all the references from Twitter on a given webpage.
Aweber has a superb feature for any newsletter marketer. Newsletter delivery service has actually created how to convert RSS to email to tweet.
Twitterfeed may be a pioneer of website and Twitter integration which allows you to automatically insert tweets into your Twitter from any RSS feed.

Twitter API

Twitter API stands for twitter programming interface that programmers use to form applications, websites, and widgets that interact with Twitter. you’ll use ‘Web Intent’, ‘Tweet Button’, etc. to your site for providing basic functionality. you’ll similarly embed more complex integrations.

How to Integrate a Twitter Account to Your Website?

To integrate Twitter together with your website, you would like to possess ‘admin rights’ of your website.

Open two tabs simultaneously in your browser. Open your website in one tab and Twitter in another.
Click ‘Widgets’ under ‘Twitter’. Create a widget. Copy the HTML code.
Finish and grab code.
Choose the world where you would like to point out your twitter box. Paste the code within the HTML code section.
Update and Save.

Twitter Automation Tools

Following are a number of the twitter automation tools that make your profile appear as if an announcement board.

Twitterfeed may be a service that permits you to line up RSS from your blog or website.
Social Oomph may be a tool to make an automatic direct message for brand spanking new followers.
Tweet Old Post may be a great plugin which allows you to attach a Twitter account together with your blog and frequently tweet posts to your followers.
Hootsuite may be a free tool that you simply can use if you’ve got fewer than five social profiles to manage. It offers an choice to schedule updates to specific social media accounts.
Visibili may be a free service that allows you to create a custom sharing bar that goes with any links to share through their service.
Twitter Showdown may be a tool that gives valuable insights on follower-to-following ratio, level of Tweet engagement, tweet timing, and the way two accounts compare.

So, this brings us to the end of blog. This Tecklearn ‘Social Media Marketing using Twitter’ blog helps you with commonly asked questions if you are looking out for a job in SEO and Digital Marketing. If you wish to learn SEO and build a career in Digital Marketing and SEO domain, then check out our interactive, SEM and Digital Marketing Training, that comes with 24*7 support to guide you throughout your learning period. Please find the link for course details:

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Social Media Challenges
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Introduction to keywords
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Google Analytics – An Overview

Basics of google analytics
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