Internet marketing is like digging a gold mine. 97% people specialise in 99% dirt and keep complaining. 3% people specialise in 1% gold and keep it collecting.
− Sanja Budin, Owner, smartbizprofits.com
Marketing is administered with the intent of reaching bent a maximum number of individuals in exchange of minimum cost. When Internet was still in its youth, marketing people want to depend upon traditional media like television, radio, handbills, billboards, newspapers, and magazines.
Today, the web is premium source for promoting your business. There has been a rapid rise within the number of internet users since previous couple of years. Thus, Internet is that the lucrative place to market the business.

What is Marketing?

As defined by the American Marketing Association, “marketing is that the activity, set of institutions and processes for creating, communicating, delivering, and exchanging offers that have value for patrons, clients, partners, and society at large”.
Marketing changes the attitude of an individual. There are two approaches of selling −
• Traditional marketing
• Online marketing

What is Online Marketing?

Online marketing is advertising and marketing the products or services of a business over Internet.
Online marketing relies upon websites or emails to succeed in to the users and it’s combined with e-commerce to facilitate the business transactions. In online marketing, you’ll promote the products and services via websites, blogs, email, social media, forums, and mobile Apps.
Online marketing is additionally termed as Internet marketing, Web marketing, or simply, OLM.

Difference between Traditional and Online Marketing

The goal of traditional marketing and online marketing are same − to draw in and drive visitors of advertise to shop for the merchandise thereby increasing the business profit. allow us to see the difference between two approaches now –

Traditional Marketing	Online Marketing
It is difficult to live . you can’t skills many of us read your advertise and the way many took favorable action upon viewing it.	It’s measurable. you’ll know the amount of individuals who viewed the web advertise, and therefore the number of ones who purchased the merchandise
It is not cost-effective.	It is less expensive.
It is not so good for brand building.	It’s fast and efficient for brand building.
In how, it interrupts regular activities of users like television advertises interrupt the program you’re watching, billboards divert focus of the driving force, etc.	it’s not interrupting. The user can attend online advertises as per his/her convenience and preferences.
It may leave users’ queries unanswered as printing or narrating complete information about the merchandise or service might not be always feasible.	It can provide maximum information about the merchandise or service, offers, and transactions.

Online marketing is widely practiced strategy of advertising or promoting sales and name of the business. Wise use of the web marketing strategies can take the business to unprecedented levels of success.

Components of Online Marketing

Online marketing has various components as shown within the illustration below −

Here during this tutorial, we’ll provide an insight into each of those components one by one intimately .

Market Research

Business organizations got to set clear objectives and powerful market understanding. To research the market, you’ll −
• Review your website traffic.
• Review the Ad conversion rates.
• Review the queries asked by your existing customers.
• Identify the customers’ pain points that they post on various platforms like yahoo answers, blogs, social media, and other sites.
• Anticipate and compile an inventory of commonly asked Questions (FAQs) with their clear answers and align them to customers’ pain points.
• Include the very fact sheet about product if required.

Keyword Research

Choosing an accurate and relevant set of keywords can help design a crisp and persuasive advertise for online marketing. Before accessing any keyword research tool, ask yourself −
• What is that the purpose of this web page?
• How clearly am i able to state the conversion event?
• Have I clearly answered all the pain points that users might search for on this page?
• Which phrases the users might enter while trying to find a solution?
• Are my keywords relevant to the users’ intent?

SEO Friendly Website

Mapping the proper keywords round the users’ pain points during a hierarchical manner makes an efficient website. you would like to categorize the keywords during a thematic order then link the respective articles to the keywords. This makes the web site easy maintain.

Web Analytics

The ultimate goal of analytics is to spot actionable insights on monthly basis which may help to form favorable changes to the web site gradually. This successively ultimately results in strong profits in future .

Online Advertising

It is placing crisp, simple, and tempting Ads on the websites to draw in the viewers’ attention and developing viewers’ interest within the product or service.
Mobile Advertising
It is creating awareness about the business and promoting it on smart phones that folks carry with them inseparably.

Search Engine Optimization (SEO)

It is the activity of optimizing sites or complete website so as to form them program friendly, thus getting higher position within the search results. It contributes to overall rankings of the keywords through influencing factors like appropriate titles, meta descriptions, website speed, links, etc.

Social Media Marketing

It includes creating profiles of your brand on social media platforms like Google Plus, LinkedIn, Pinterest, Twitter, Facebook, etc. It assures that you simply remain connected to the prevailing or potential customers, build awareness about the products and services, create interest in and desire to shop for your product, and interact with the purchasers on their own terms and convenience.

Email Marketing

You can interact with the purchasers to answer their queries using automatic responders and enhance the customer experience together with your website.
You can offer the choices like signing-in to subscribe your newsletter. you’ll make the emails catchy and crisp, in order that they don’t make recipients annoyed. Also, you’ll use selected best words within the subject line to spice up the open rate.
Content Marketing
It includes creation and sharing of media and publishing the content so as to accumulate and retain customers.
Blogs
Blogs are sites created by a private or a gaggle of people . they’re updated on a daily basis. you’ll write blogs for business promotion.
Banners
Banners are long strips of fabric with a slogan or design. they’re carried for demonstration, procession, or hung during a public place. There are internet banners in parallel to tangible banners for advertising.
Internet Forums
They are nothing but message boards of online discussion websites, where people posts messages and have interaction into conversation.
Online Marketing – Terminology
Here may be a list of the quality terms utilized in the domain of online marketing −
Advertiser
It is an individual or a corporation that places advertisements to drive sale or lead through it.
Banner
It is an internet advertisement within the sort of a graphic image that appears on a web page.
Bid
It is the utmost amount an advertiser is prepared to buy a click.
Black Hat and White Hat Tactics
They both are the tactics of online marketing. there’s no color significance about being good or bad.
• Black Hat Tactics are less pure and farther from search engine’s terms of service.
• White Hat Tactics of online marketing are closely sure to an enquiry engine’s terms of service.
Breadcrumbs Navigation
It is a navigation scheme that reveals user’s location on the web site or application. It offers how to trace the trail back to the user’s original landing point.
Campaign
It is a series of operations performed to realize a desired goal during a particular area.
Click Through Rate (CTR)
Click Through Rate = Clicks / Impressions %
Conversion
A visitor when completes a target action.
Cost Per Acquisition (CPA)
It is the value the advertiser pays only a desired action is achieved.
Cost Per Click (CPC)
It refers to the quantity the advertiser pays when his Ad is clicked on, giving him a visitor to his website − typically from an enquiry engine in PPC marketing.
Cost per Mille (CPM)
It is the quantity purchased every 1000 impressions of a billboard .
Customer Pain Points
They are annoying, frustrating, and difficult to unravel things or situations for the customer, which the purchasers might not have anticipated or cannot verbalize. they have urgent addressing.
If This Then That (IFTTT)
It is a web-based service with which the users can create chain of primitive conditional statements, called recipes. The recipes are triggered supported changes to other web services like Gmail, Facebook, Instagram, etc.
Inbound Link
It is a hyperlink on a third-party website that points to an internet page on your website.
Key Performance Indicator (KPI)
It is a metric that shows whether an objective of the business is achieved.
Market Reach
It is the entire number of individuals or households exposed a minimum of once to a medium of Advertising in given span of your time .
Paid Search Advertising
It refers to paid advertising on search engines, sometimes called PPC advertising. The advertiser pays just for each click on the Ad.
Publisher
It provides the advertisers a required amount of space on its website to publish the advertisement.
Quality Score
It is a variable that influences ranking of an internet site.
Search Engine Optimization
It is process of elevating website ranking within the unpaid results of program.
Tracking
It is measuring the effectiveness of a web advertise by collecting and evaluating statistics.
Web Indexing
It is the tactic of indexing the contents of the web site or the web as an entire.
So, this brings us to the end of blog. This Tecklearn ‘Introduction to Online Marketing’ blog helps you with commonly asked questions if you are looking out for a job in SEO and Digital Marketing. If you wish to learn SEO and build a career in Digital Marketing and SEO domain, then check out our interactive, SEM and Digital Marketing Training, that comes with 24*7 support to guide you throughout your learning period. Please find the link for course details:

SEM and PPC

SEM and Digital Marketing Training
About the Course
Tecklearn’s Search Engine Marketing involves promoting your brand’s presence through paid advertising via search engines. This Search Engine Marketing certification training course includes detailed study of PPC, Google AdWords, building paid advertising campaigns, tracking, optimizing and remarketing. You will gain hands-on experience through live projects to understand the requirements of the industry.
Why Should you take SEM and Digital Marketing Training?
• Digital Marketing Industry Worth $62 Billion – The Wall Street Journal
• Demand for digital marketing professionals will rise by 38% every year – Mondo.com
• One of the hottest skill in the market – Inc Magazine
What you will Learn in this Course?
Introduction to Search Engine Marketing
• Importance of search engine marketing
• Benefits of online advertising Versus other forms of advertising
• Advertising on search engines such as Google, Bing, Yahoo and networks & websites
Building a Sustainable Social Media Strategy
• Social Media Challenges
• Strategy Building
• Creating a Campaign
• Planning and Benefiting from Strategy
Keywords Research
• Introduction to keywords
• Choosing the right keywords based on the business angle and what customers search on search engine
• Various types of keyword match and the significance of each keyword match type
Google Analytics – An Overview
• Basics of google analytics
• Importance of various dimensions and metrics and how they can impact your website
• Deep dive into how to setup your account and grant the permissions to other users
• Creating PPC ad campaigns
Google Analytics – KPIs & Tools Integration
• Working with the various metrics in Google ad campaigns
• Monitoring the right metrics
• Measuring the performance of ads
• Concept of Conversion Tracking and ways to set up Conversion Tracking
• Track Code in website and Verifying Conversion statistics
Google Analytics – Audience Reports & Analysis
Google Analytics – Behaviour Analysis
Google AdWords Express
• Overview of Google AdWords Express
• How it is different from Google AdWords
• Features and Benefits of AdWords Express
• Getting the right performance of ads
Reporting in PPC
Extracting reports with Google AdWords, KPI’s, reporting segments, and other useful reports in Google AdWords.
Introduction to remarketing
Introduction to remarketing, remarketing campaign setup, remarketing List Creation, creating advanced level Lists
Got a question for us? Please mention it in the comments section and we will get back to you.

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